{"version":"0.9.5","fields":["title","content"],"ref":"id","documentStore":{"docs":{"/posts/あなたのビジネスに適した検索エンジン最適化会社を選択する方法は/":{"id":"/posts/あなたのビジネスに適した検索エンジン最適化会社を選択する方法は/","title":"あなたのビジネスに適した検索エンジン最適化会社を選択する方法は？","content":"あなたがあなたのウェブサイトを最大限に活用したいなら、鍵は適切な検索エンジン最適化会社を見つけることです。これは、特に何を探すべきかわからない場合は、困難な作業になる可能性があります。あなたがあなたのSEOキャンペーンから結果を得ることに真剣に取り組んでいるなら、あなたはあなたと同じくらい彼らの仕事に真剣に取り組んでいるSEO会社を選ぶ必要があります。方法は次のとおりです。\nSEO会社を選ぶ方法。\n-会社のポートフォリオを調査します。\n-保証を確認してください。\n-彼らが自分自身をどのようにランク付けするかを見て、あなた自身の研究でそのランク付けを確認してください。 （偽のレビューを購入するのは非常に簡単です。）\n-彼らはどのくらいの期間営業していますか？彼らは何年も前のコードや他の技術的な問題に対処する必要がないので、彼らがあなたのサイトで新しく始めているならば、新しい会社がSEOを学ぶことは一般的に簡単です。しかし、これは必ずしも真実ではありません---特に、彼らが何をしているのかを知っている優秀な従業員がいる場合、新しい会社は確立された会社よりも設備が整っている可能性があります！\n-価格を考慮してください---しかし、品質を忘れないでください！また、あなたが支払うものを手に入れることを忘れないでください：SEO会社が月額100ドルを請求しているが、他の場所ではさらに月額500ドルかかる有望な結果がある場合...まあ...\nあなたの研究をしてください。\n有望な企業のリストができたら、調査をオフラインにします。彼らのウェブサイトとソーシャルメディアアカウントをチェックして、彼らが提供している情報の種類を確認してください。彼らがブログやオンラインプレゼンスを持っていない場合、それはおそらくあなたのビジネスに最適ではありません。\n-レビューを確認する：以前のクライアントからのレビューを探し、粗雑な作業や会社に利用されていることについて不満を言っているクライアントがいないことを確認します。そこにレビューがない場合は、友人や家族に以前にリストから誰かを雇ったことがあるかどうかを尋ねることを検討してください---彼らは成長プロセスにも役立った人を教えてくれるかもしれません！\n-お客様の声を探す：新しい（または古い）人を雇うときは、過去のクライアントに、特にこの人/会社での経験がどのように進んだかを確認することをお勧めします。 2回請求されます）、少なくともいくつかのフィードバックが事前に提供されているので、二度と起こらないことを願っています...願わくば...\n彼らのポートフォリオを確認してください。\nあなたが潜在的なSEOプロバイダーを研究しているとき、あなたがすることができる最も良いことの1つは彼らのポートフォリオをチェックすることです。これにより、彼らが他のクライアントのために何をしたか、そして彼らがどのような結果を達成したかがわかります。\n彼らがポートフォリオを持っていない場合、それは危険信号であるはずです！誰かが自分の仕事を披露したり、それがどれほど効果的であったかを見せたくない場合、それは決して良い兆候ではありません。\n彼らの保証を見てください。\n-保証とは何ですか？保証とは、会社とその顧客との間の合意であり、会社は、問題が発生した場合に何かを修正または交換することを約束します。 SEOでは、これは2つのことを意味します。\n-SEO会社は、サービスの1か月後に改善されない場合、Webサイトの検索エンジンのランキングを修正します。これを「実装保証」といいます。\n-SEO会社のサービスが90日以内にあなたのウェブサイトのトラフィックを増加させない場合、SEO会社はあなたにあなたのお金を払い戻します。これを「紹介料」といいます。\n彼らがどのようにランク付けされているかをご覧ください。\n良いSEO会社は彼ら自身のためにランキングを持っているでしょう。優れたSEO企業は、ターゲットキーワード（または複数のキーワード）のランクを表示することもできます。あなたが代理店を見ているとき、彼らのウェブサイトをチェックして、彼らがグーグルの検索結果ページでいくつの有機的な結果を持っているかを見てください。 Googleの1ページにランク付けされていない場合は、他の場所を探すことをお勧めします。もちろん、例外もあります。潜在的なベンダーが協力しているクライアントが非常に中小企業または新しいWebサイトである場合、ランキングを構築するのに時間がかかる可能性があります。この場合、ランキングとトラフィックレベルの改善を確認する前に、独自のビジネスを構築するプロセスと、それがどのようなステップを踏んだか（およびクライアントが必要とするステップ）について質問してください。\n彼らがどのくらいの期間営業しているかを調べてください。\nあなたがSEO会社を選ぶ前にあなたがすることができる最も重要なことの1つは彼らがしばらくの間存在していたことを確認することです。あなたがあなたのビジネスを構築し、それが成長するのを助ける方法を知っている誰かを探しているなら、彼らが成功の証明された実績を持っていることが重要です。会社が長寿であるかどうかを判断するのに役立ついくつかの方法を次に示します。\n-彼らはどのくらいの期間営業していますか？\n-彼らはこの業界とどのくらいの期間取引をしてきましたか？\n-彼らはこれらのクライアントとどのくらいの期間取引をしてきましたか？\n-CEO /創設者はこの会社でどのくらい働いていますか？これらのタイプの質問は、これがあなたのニーズに適切に適合するかどうかについての貴重な洞察を与えることができます。\n彼らの価格を考慮してください。\n価格設定に関しては、あなたが得る価値があなたの主な関心事であるべきです。リーズナブルな価格で多くの価値を得ることができますが、価格が高すぎてビジネスに価値がない場合は、おそらくそれほど支払う価値はありません。\n優れたSEO企業は、優れたROI（投資収益率）を提供するため、ビジネスにどのような投資収益率をもたらすことができるかを検討してください。たとえば、SEOの取り組みのおかげで人々があなたのウェブサイトを見つけやすくなっているため、毎月Googleからより多くのリードを獲得しているとしましょう。つまり、彼らの仕事はこれまでのところあなたにとって何か価値があるということです！\n優れたSEO企業は、顧客ベースの規模と、この種の作業を一般的に何年行っているかに応じて、500ドルから5,000ドルの間で課金します。これが経済的に手の届く範囲にあると思われる場合は、先に進んで、一緒にアカウントを開始することについて彼らと話し合ってください！\n彼らがすべての範囲のサービスを提供していることを確認してください。\n技術的なSEOやコンテンツの作成など、あらゆるサービスを提供していることを確認する必要があります。また、会社のサービス提供がビジネス目標と一致していることを確認する必要があります。たとえば、サンフランシスコに実店舗があり、全国または海外からの顧客を引き付けたい場合は、国際的な検索エンジン最適化を扱った経験のあるSEO会社を見つけるのが賢明です（ SEO）。\n注目すべきもう1つの点は、会社がニッチなサービスを提供しているかどうかです。たとえば、高級品を販売している場合、特に「ハイエンド」の高級品を販売している場合は、SEO会社がハイエンドブランドに特化したサービスを提供しているかどうかを検討する必要があります。とビジネス。これらのタイプのクライアントは、他の企業がSEOエージェンシーに期待するものとは異なる何かを望んでいる傾向があります。したがって、ハイエンドクライアントとの共同作業の経験があるものを選択することで、将来のプロジェクトでクライアントと一緒に作業するときに、ビジネスを成功に導くことができます。\n彼らの声をチェックしてください。\n会社が評判が良いかどうかを知る良い方法は、彼らの推薦状をチェックすることです。\n-彼らのウェブサイト、ソーシャルメディアプロファイルおよび他のオンラインプロファイルをチェックしてください-現在のクライアントからのレビューまたは推薦状を探してください。\n-参考資料を求める-過去に協力したクライアントのリストをSEO代理店に依頼し、これらの企業に直接連絡して、結果に満足しているかどうかを確認します。また、お客様の声を自分で求めることもできます。\n-わからない場合は、Smart SEO Hosting、特に class C seo hosting パッケージを確認してください。\nまた、採用を検討しているSEO代理店にクライアントの紹介を依頼する必要があります。\nあなたはあなたの宿題をして、あなたのために正しいSEO会社を選ぶ必要があります。\n\nSEOの会社を選ぶことになると、あなたはあなたの宿題をして、あなたのために正しいものを選ぶ必要があります。選択する前に考慮したいことがたくさんあります。\n-ポートフォリオを確認してください。彼らは過去に何をしましたか？あなたと似ている他のクライアントのために彼らが行った仕事の例はありますか？\n-彼らの保証を見てください。彼らが彼らのサービスにいかなる種類の保証も提供しない場合（彼らが30日以内にGoogleで1位にランク付けされる場合など）、それは彼らがあなたのビジネスで何が起こるかを本当に気にしないことを意味するので、これは危険信号であるはずです彼らに毎月数千ドルを支払った後。\n-彼らがビジネスを行っている期間を調べ、詐欺や不正行為の疑いで他のビジネスから訴えられているという情報がオンラインにあるかどうかを確認します（これは一般的ではありませんが、実際に起こります）。会社が長く存在し、問題なくスムーズに運営されているということは、新しい人がまだ経験のない新しいことを試みている場合よりも、密室で何か怪しげなことが起こっている可能性が低いことを意味します！さらに、提供されるサービスの種類と他の場所での同等の費用の種類に基づいて、価格体系が公正であるかどうかを検討します（またはすべてを自分で行うだけです！\n結論\n"},"/posts/オンライン評判管理のビギナーズガイド/":{"id":"/posts/オンライン評判管理のビギナーズガイド/","title":"オンライン評判管理のビギナーズガイド","content":"序章\nオンライン評判管理は、インターネット上でポジティブなパブリックイメージを作成および維持するプロセスです。否定的なレビューを削除するだけでなく、より多くの顧客やクライアントを引き付ける肯定的なコンテンツを構築することでもあります。したがって、オンラインで会社や人と悪い経験をしたことがある場合は、自分のオンライン評判を管理する方法を学ぶ時が来ました！\nオンラインレピュテーション管理とは何ですか？\nオンライン評判管理は、人々があなたのビジネスをオンラインで認識する方法を改善するプロセスです。それは否定的なレビューを取り除くことだけでなく、肯定的なブランドイメージを構築し、現在および潜在的な顧客との信頼と信頼を構築することでもあります。\nオンライン評判が重要なのはなぜですか？\n\n君はそれが要る。オンラインでの評判は重要ではないと思うかもしれませんが、就職したり、ローンを申請したり、新しい人とデートしたりすると、オンラインでの評判が重要であることがすぐにわかります。\n\n-就職能力を損なう可能性があります。企業は、応募者を採用する前に、応募者のソーシャルメディアアカウントをチェックアウトするようになりました。これにより、応募者は、これまで以上に潜在的な従業員について知ることができます。 Facebook、Twitter、またはその他のソーシャルメディアサイトに恥ずかしい投稿をした場合、その会社、または将来的には他の会社に採用される可能性が低くなる可能性があります。\n-それはあなたが将来クレジットとローンを受け取るかどうかに影響を与える可能性があります。企業がクレジットカードやローンを申請する人を調査する場合、FacebookやTwitterなどのソーシャルメディアサイト（およびその他の場所）で見つけたものに基づいて申請を拒否する可能性があります。物件を借りたい家主も同じです。オンラインで評判の悪い人からの申し込みを拒否する場合があります。これらのサイトでは、そこに住んでいる人の種類に関する情報が提供されているためです。つまり、これらの会社は他人の意見のみに基づいて決定を下しています。\nオンラインレピュテーションの影響を受けるのは誰ですか？\n仕事、昇進、または新しい機会の検討を希望する人は誰でも、オンラインでの評判が良いはずです。あなたの雇用主は、雇用プロセスの一環としてあなたに対してGoogle検索を行う場合があります。\n彼らがあなたについて否定的な内容を見た場合、彼らはあなたを雇わないかもしれません！\n同僚や友人もウェブ上でお互いの情報を検索するため、オンラインでの存在感がプロフェッショナルで適切であることが重要です。\n家族は、検索エンジンを正しく使用する方法を知っていれば、過去のオンライン活動に関する情報にアクセスできる可能性があります。オンラインで見つけた情報に意見の相違や誤解がある場合、これは家族の間で問題を引き起こす可能性があります。\nポジティブなオンライン評判を築く方法\nポジティブなオンライン評判を築くということになると、覚えておくべき重要なことがいくつかあります。何よりもまず、誠実であること。あなたの聴衆があなたが言ったり、したりすることを望んでいる、または期待しているとあなたが思うことに巻き込まれるのは簡単です。自分が誰であるか、どのように感じているか、何を信じているかについて、率直かつ正直になりましょう。次に、オンラインで他の人とやり取りする方法と一貫性を保ちます。誰かがあなたにどのように期待できるかを知る方法を決して変えないでください。\n第三に、Facebook、Twitter、Instagramなどのソーシャルメディアサイトで積極的に活動し、自分のブランドについて語られているストーリーの片側だけではないことを人々が理解できるようにします。以前！\n4番目、5番目、6番目、7番目、8番目、11番目、14番目、15番目、16番目、17番目、18番目、19番目、21番目、22番目、23番目、24番目、25番目、22番目、22番目、28番目、百三十三千千千千千千千千千千千千千千万人のハイグ..\nオンライン評判を向上させるためのヒント\n-否定的なレビューに返信します。レビューサイトでコメントを付けて直接返信することも、このようなレビューに返信するための独自のページを作成することもできます。\n-肯定的なレビューに返信します。ソーシャルメディアでクライアントや顧客から肯定的なフィードバックを受け取った場合は、投稿してください。\n-ソーシャルメディアのコメントに返信します。フォロワーやファンが何か好きなときに教えてくれるのを待たないでください。投稿のコメントセクションに質問を投稿するか、ユーザー生成コンテンツ（UGC）を共有して、直接質問してください。\n-ソーシャルメディアを、あなた自身、あなたの会社、そして業界全体で起こっていること（業界のニュース記事など）についての前向きなコンテンツを共有する機会として使用します。これは、ストーリーの片側だけではないことを人々が理解するのに役立ちます---オンラインで読んだものだけに基づいて仮定を立てる前に、検討する価値のある複数の視点があります。* UGCも使用してください：他の人が自分自身について作成したものを共有してください/彼らの経験/彼らのブランド/etc。*フォロワーが新しい資料が投稿される時期と更新が発生する頻度を正確に知ることができるように、更新の間にギャップがないことを確認してください。可能であれば、事前に投稿のスケジュールを設定して、勤務時間中に何が起こってもその時間帯がカバーされるようにしてください。*ビデオを忘れないでください。動画コンテンツはテキストよりもエンゲージメント率が高いだけでなく、写真などの他の種類のビジュアルコンテンツよりも、視聴者、特に若い視聴者の共感を呼ぶ傾向があるため、重要です。\n否定的なレビューや嫌悪感に対応する方法\n肯定的なレビューに対応する方法がわかったので、次に否定的なレビューについて話します。最も重要なことは、慌てずに何もしないことです。あなたが否定的なレビューに答えないままにしておくと、彼らはあなたのビジネスを永遠にオンラインで悩ませ続けるでしょう。\nこのセクションでは、人々があなたがどのような会社や人であるかを確認し、彼らが自分のお金で誰を信頼すべきかを垣間見ることができるように、可能な限り最善の方法で対応する方法を教えます！\n否定的なレビューへの対応：\nソーシャルメディアを使用してオンライン評判を向上させる方法\n\nソーシャルメディアは、ポジティブなブランド、会社、イベントを宣伝するのに最適な場所です。ソーシャルメディアを使用して、否定的なコメントに返信したり、オンラインで受け取った肯定的なレビューを宣伝したりします。\nまた、評判管理戦略の一環としてソーシャルメディアを使用する必要があります。ソーシャルメディアでコンテンツを作成するときは、評判を傷つけない方法で自分自身を表現することが重要です。 FacebookやTwitterなどのソーシャルメディアプラットフォームを使用すると、オンラインでの発言や行動に制限がないため、人々は夢中になりがちなので、これは難しい場合があります。\nただし、既存のビジネスがある場合は、Facebookページに投稿されるコンテンツの種類を今から永遠に（または私たち全員が洞窟に住むまで）慎重に管理することで、他の人があなたのビジネスをどのように認識するかを管理することが重要です。\nオンラインでの評判が高い企業の例\n\n一部の企業は評判が良いと思うかもしれませんが、どうすれば確実に知ることができますか？あなたは彼らが本当に賞賛に値するかどうか見るために彼らの実際のレビューとコメントを見る必要があります。\n次にいくつかの例を示します。\n-Googleは、使いやすく、信頼性が高く、便利であるため、評判が良いです。人々は、Googleで検索すると、探しているものがすばやく簡単に見つかると信じています。\n-アマゾンは、送料無料と短納期で競争力のある価格で製品を販売することで評判を築いてきたオンライン小売業者です。\n--Appleは、iPhoneやiPadのような革新的な製品を作成しており、人々がこれまで以上に効率的に日常のタスクを実行できるようにしています---当然のことながら、人々はそれらを高く評価しています。\n良いオンライン評判はあなたの個人的または職業的生活を改善することができます。\n\n良いオンライン評判はあなたの個人的または職業的生活を改善することができます。\nあなたが優れた評判を持っているなら、それはあなたにとってより簡単でしょう：\n-より多くのクライアントと顧客を獲得します。\n-より良い仕事とインターンシップを見つけましょう。\n-コミュニティや業界の人々からより多くの尊敬を獲得します。\n結論\nオンラインレピュテーション管理について覚えておくべき最も重要なことは、それが1回限りの取引ではなく、プロセスであるということです。いくつかのソーシャルメディアアカウントを設定して、自分の評判がそれ自体を大事にすることを期待することはできません。あなたのオンライン評判が成功するためには、あなた自身またはそれを改善することにコミットしている他の人からの絶え間ないメンテナンスと注意が必要です。しかし、これらのヒントを念頭に置いて、私たちはあなたができることを願っています\n"},"/posts/あなたのサイトをgoogleにリストする方法/":{"id":"/posts/あなたのサイトをgoogleにリストする方法/","title":"あなたのサイトをGoogleにリストする方法","content":"Googleに掲載されることが、オンラインビジネスの最も重要な部分の1つであることは周知の事実です。実際、グーグルで見つからないことは、検索結果の1ページにも表示されないことを意味するため、ビジネスに悪影響を与える可能性があります。人々があなたのビジネスに関連する製品や情報を検索するときにあなたのサイトを見つけられるようにしたい場合、この記事は、Googleにリストされる方法のプロセスをガイドするのに役立ちます。\nグーグル検索がどのように機能するかを理解する\n簡単な質問から始めましょう：Googleとは何ですか？\nGoogleは検索エンジンの巨人です。それはあなたがインターネット上で物事を見つけるために使うことができるウェブ上のたくさんのデータと情報を持っています。\nしかし、Googleはどのように機能しますか？ブラウザバーに特定のキーワードやフレーズを入力すると、どのようにしてそれらの結果を取得できますか？\n検索の意図を決定する\nサイトをランク付けするには、検索の意図を理解することが不可欠です。検索意図とは、人々が特定のキーワードを検索する理由を指します。検索の意図を理解すると、オーディエンスとそのニーズをよりよく理解するのに役立ちます。これは、サイトのコンテンツを最適化するための便利なツールとして使用できます。\nSEOを支援するだけでなく、検索の意図を理解することは、ブログやWebサイトでの新しいコンテンツの作成をガイドするのにも役立ちます。たとえば、誰かが「ブラウニーの作り方」を検索した場合、おそらく何らかのレシピが必要になります。または、歴史や健康上の利点などのブラウニー関連のトピックに関する記事ではなく、指示。\nモバイル向けにサイトを最適化する\n-サイトがモバイルフレンドリーであることを確認してください。\n-サイトがレスポンシブであることを確認します。\n-サイトが高速であることを確認してください。\n-サイトが使用可能で、アクセス可能で、安全であることを確認します（HTTPSを使用している場合）。\n高品質のコンテンツを作成する\n読者に役立つ情報を提供することを目的として、常に高品質のコンテンツを作成するように努める必要があります。これは、いくつかの方法で実行できます。\n-サイトで画像や動画を使用します。画像や動画は、ユーザーをサイトに引き付け、サイトにアクセスしたときに長く滞在するように促します。何かがどのように機能するかを説明するビデオやアニメーションGIFを作成することもできます（たとえば、Google Analyticsの使用方法）。これらは「ハウツー」ビデオと呼ばれ、WebデザインやWebの使用法に関して人々が抱える特定の問題や質問に対処するため、検索結果でよくランク付けされます。\n-ブログ投稿の1つに基づいてインフォグラフィックを作成します。インフォグラフィック（データのグラフィック表現）は、読者が簡単に利用できる高品質のコンテンツを作成するためのもう1つの優れた方法です。また、インフォグラフィックには非常に小さなスペースに多くの情報が含まれているため、検索エンジンのランキングでも優れたパフォーマンスを発揮する傾向があります。良い！\n構造化データのマークアップをコンテンツに追加する\n構造化データのマークアップは、コンテンツに意味を追加する方法です。これは検索エンジンだけのものではありませんが、ここではそのユースケースに焦点を当てます。構造化データマークアップを使用すると、検索エンジンが理解できる情報をページに追加して、ユーザーが検索するときに適切な情報を提供できるようになります。\nレビュー、イベント、レシピなどのアイテムはすべて、構造化データマークアップを使用するページの例です。これらのタイプのページを作成するときは、Googleや他の検索エンジンが、閲覧しているコンテンツのタイプとそれに関連する情報（場所など）を理解できるように、構造化データのマークアップを含めることが重要です。 。\nWebサイトがクロール可能であることを確認してください\nWebサイトがクロール可能であることも重要です。これは、Googleがそれを読み、理解し、索引付けできることを意味します。これをする：\n-壊れたリンクを確認します-壊れたリンクは、本来あるべき場所を指し示していない（または存在していない）リンクです。 Webサイトで壊れたリンクを見つける最良の方法は、ScreamingFrogのLinkcheckerツールを使用することです。このツールにアクセスできない場合、またはページが多すぎて手動で確認できない場合は、XenuLinkSleuthやMavigateなどの代替手段の使用を検討してください。\n-欠落しているメタタグを確認します-メタタグは、サイトの各ページが何であるかを理解するのに役立つため、SEOに関して最も重要な要素の一部です（キーワード調査）。 WordPressを実行している場合、Yoast SEOプラグインを使用すると、HTMLコードの技術的な知識がなくても、ビジネスモデル/ニッチ/業界などに特に関連するキーワードを事前に調査していなくても、メタタグを簡単に追加できます。次に、ブログ投稿（ブロガー）に書かれたブログ投稿内で議論されているトピックに直接関連するキーワードを特定するのに役立つGoogleのキーワードプランナーツールを使用することをお勧めします。\nサイトマップをGoogleに送信する\nサイトをGoogleに掲載したい場合は、サイトマップを送信する必要があります。サイトマップは基本的に検索エンジンのロードマップであり、ページがWebサイトのどこにあるかを検索エンジンが知るのに役立ちます。\nそれは本当に簡単で、あなたのスケジュールからほんの数分かかります。 HTMLサイトマップとXMLサイトマップの両方をGoogle検索コンソール（以前のウェブマスターツール）から送信できます。その方法がわからない場合、またはXMLサイトマップの送信について質問がある場合は、GoogleまたはSearchEngineLandのこのガイドを確認してください。\nページの速度とパフォーマンスを最適化する\n-ページの速度とパフォーマンスを最適化します。\n-コンテンツ配信ネットワーク（CDN）を使用します。\n-キャッシュプラグインを使用します。\n-キャッシュプラグインを備えたCDNを使用して、ページがGoogle検索結果に読み込まれるまでの時間を短縮することで、サイトのページ速度とパフォーマンスを最適化します。これにより、クリック率（CTR）が向上し、検索エンジンの結果ページ（SERP）で上位にランク付けされます。\nロボットがサイトのリソースをクロールするのをブロックしないでください\n\nロボットは、検索エンジンがサイト、コンテンツ、リソース、リンクを見つける方法です。\nロボットがサイト上のリソースをクロールするのをブロックすると、ロボットはそれを見つけることができなくなります。これはあなたのサイトが検索エンジンにどれだけうまくリストされているかに悪影響を与える可能性があります。\nforgoogle検索コンソールの登録（ウェブマスター）\nGoogle検索コンソールに登録する\nサイトをGoogleに掲載するには、Google検索コンソール（以前のウェブマスターツール）に登録する必要があります。これは、GoogleでのWebサイトの可視性を監視するのに役立つ無料のサービスです。これを使用して、サイトが検索結果でうまくランク付けされない原因となっている可能性のある問題を見つけて修正できます。\nSEOスターターガイドプロジェクトを作成したときにGoogle検索コンソールが既に設定されているはずですが、設定されていない場合は、https：//www.google.com/webmasters/tools/にログインしてください。ログインしたら、[プロパティの追加]をクリックします。\nグーグルにリストされるためにこれらのステップに従ってください\n-Google検索がどのように機能するかを理解します。\n-Googleキーワードプランナーツールからユーザーの意図を確認して検索意図を決定するか、Googleキーワードツールを使用して、サイトが提供するものを検索するときにユーザーが使用するキーワードを見つけることができます。\n-モバイル向けにサイトを最適化する：ユーザーがモバイルデバイスでウェブサイトにアクセスするときに、使いやすく快適であるようにします。そうしないと、ユーザーが長く留まらないようにします。これを行う1つの方法は、レスポンシブデザインの原則を使用して、誰かがコンテンツを表示するために使用しているデバイスに関係なく、コンテンツが正しく表示されるようにすることです（たとえば、誰かがスターバックスで並んで待っている間に携帯電話でサイトを表示してから切り替えた場合）後で自宅のラップトップで---すべてが正しく見えるはずです）。これは、ChromeとSafariなどの異なるブラウザで各ページをテストすることも意味します。これは、独自のコードベース自体の問題に直接関連する問題ではなく、ブラウザの問題が原因で期待どおりに表示されない場合があるためです。」\n-高品質のコンテンツを作成する：ページのコンテンツ内で私たちが書いた/作成したものを人々が信頼できるように、すべてのコンテンツを完全に読んだ後に混乱が残らないように、信頼できるソースによってバックアップされた正確な情報を提供するようにしてください何かを公開する前に」\n結論\nこの記事があなたのサイトをグーグルにリストする方法のより良い理解をあなたに与えたことを願っています。オーガニック検索用にWebサイトを最適化するには、サイトを作成してコンテンツを公開するだけでなく、検索エンジンがどのように機能し、人々がどのように情報を検索するかを知る必要があります。また、Webサイトのコンテンツを作成する際には、次のヒントを考慮する必要があります。関連性があり、（マシンだけでなく）人間が読みやすく、さまざまなデバイスで簡単に見つけられる高品質のコンテンツが含まれていることを確認します。また、それを最新の状態に保ちます！\n"},"/posts/webレピュテーション管理なしでゲスト投稿を公開してトラフィックを取得するにはどうすればよいですか/":{"id":"/posts/webレピュテーション管理なしでゲスト投稿を公開してトラフィックを取得するにはどうすればよいですか/","title":"Webレピュテーション管理なしでゲスト投稿を公開してトラフィックを取得するにはどうすればよいですか？","content":"トラフィックを獲得することになると、ゲスト投稿の力を無視することはできません。この投稿では、ゲスト投稿を公開し、Webレピュテーション管理なしでトラフィックを取得する方法について説明します。\nコミュニティの積極的なメンバーになる\nコミュニティで評判を築くと、それを使用してコンテンツを投稿し、共有されて信頼を築く可能性が高くなります。\nまた、グループに投稿したり、他のメンバーの投稿にコメントしたりして、コンテンツを他のメンバーと共有することもできます。これは、あなたが積極的なメンバーであり、グループの活動に影響を与える人々との関係を築いている場合に特に効果的です。\n例として、私が「ソーシャルメディアスマックダウン」と呼ばれるFacebookグループの一部であるとしましょう（それは本物です！）。ソーシャルメディアが私の人生をどのように変えたかについての記事を書いて、ゲスト投稿として投稿することができました。彼らが私の記事を公開することを選択した場合、私は無料で役立つもの（多くの価値）を提出し、ソーシャルメディアを個人的にとても素晴らしいものにした理由（いくつかのユニークな価値）にいくつかのユニークな洞察を追加したので、このコミュニティ内で私の評判を築くのに役立ちます）。\nコメントやソーシャルシェアに返信する\nコメントやソーシャルシェアに返信します。\nゲスト投稿から他のコンテンツ（つまり、Webサイト、Twitter、LinkedIn、Mediumなど）への「経由」リンクがあることを確認してください。これは、Google検索コンソールやAhrefsなどのツールを使用してサイトのSEOパフォーマンスを追跡するのに役立ちます。\nゲスト投稿から他のコンテンツ（つまり、Webサイト、Twitter、LinkedIn、Mediumなど）への「経由」リンクがあることを確認してください\n\n覚えておくべき最も重要なことの1つは、ゲスト投稿から他のコンテンツ（つまり、Webサイト、Twitter、LinkedIn、Mediumなど）への「経由」リンクを含める必要があるということです。 「via」リンクは、検索エンジンが各コンテンツにどれだけの価値があるかを判断し、それに応じてランク付けできるようにするのに役立ちます。これを行う最良の方法は、著者の略歴から直接リンクするか、記事の上部または下部に「続きを読む」や「ここをクリック」などのアンカーテキストをリンクすることです。\n例えば：\n「私たちのホームページで私の会社についてもっと読んでください。」\nGoogle Search ConsoleやAhrefsなどのツールを使用して、サイトのSEOパフォーマンスを追跡します。\n\nサイトのSEOパフォーマンスを追跡したい場合は、使用できる無料のツールがいくつかあります。それらの1つはGoogle検索コンソール（またはGSC）です。このツールを使用すると、検索結果でのWebサイトの可視性に関する多数のレポートにアクセスでき、そのページがキーワードに対してどの程度ランク付けされているかを監視できます。また、次のような他の多くのことを行うことができます。\n-Web上の他のサイトからサイトマップを取得します\n-Googleのクローラーによるインデックス作成のためにURLを送信する\n-検索エンジンからのトラフィックを監視する\nRedditやFacebookグループなどのサイトのコミュニティ内で共有されるコンテンツを作成します。\n\nRedditやFacebookグループなどのサイトのコミュニティ内で共有されるコンテンツを作成するには、次の基準を満たしていることを確認する必要があります。\n-関連性。最初のステップは、コンテンツが問題のグループに関連していることを確認することです。これは、このコミュニティのメンバーが興味を持って気にかけているトピックや問題をカバーする必要があることを意味します。これを十分に行うことができれば、コミュニティのメンバーはあなたが作成したものとのつながりを感じるので、共有される可能性が高くなります。\n-読みやすさ。明確な言葉を使用して理解しやすいスタイルで書かれている場合、どの情報も共有される可能性が高くなります。これにより、通常はそのようなトピックに関与しないかもしれないが、一度読んだら別の何かを読むことを楽しむかもしれない人々に到達する可能性が高まります！\nコンテンツは、ソーシャルメディアチャネルを通じて適切な人に適切なタイミングで配信される必要があります\n\nコンテンツを作成するときは、ターゲットとするオーディエンスのタイプについて考えてください。彼らはあなたと同じ業界にいますか？彼らは同様のビジネスモデルを持っていますか？\nもしそうなら、あなたのコンテンツがその業界の専門家によってソーシャルメディアプラットフォームで共有されていることを確認してください。ここでPRが役立ちます。あなたはあなたの記事を彼らのフォロワーと共有したり、彼ら自身に似たようなものを書いたりすることができるかもしれない影響力のある人に手を差し伸べたいと思うでしょう---そしてこれは彼らがあなたと協力したいと思うもう一つの理由を彼らに与えます！\nこれらのインフルエンサーの検索を開始するには、BuzzSumoのコンテンツアナライザーツールをチェックしてください。ユーザーは、数千の異なるトピックにわたる1兆を超える記事のデータベースにアクセスでき、Twitterなどのさまざまなソーシャルチャネルでそれぞれが受け取ったシェア数に基づいて記事を強調表示します。 FacebookとLinkedIn（他は近日公開予定）。\nあなたのコンテンツを共有またはコメントした他の人と交流して、あなたが聞いていて感謝していることを彼らに知らせましょう。\n\nまた、あなたのコンテンツを共有またはコメントした他の人と交流して、あなたが聞いていて感謝していることを彼らに知らせるようにする必要があります。\nこれは信頼と評判を築くための素晴らしい方法ですが、最も重要なことは、あなたが最初に書いたものについてより多くの人々に話してもらうのに役立つことです！\n他の誰かがコメントしているのを見ると、特にコメントしている人のフォロワーが多い場合（たとえば、何千人ものフォロワーがいる著者）、人々は何かを共有する可能性が高くなります。あなたが書いたものと対話する読者からのコメントや電子メールに返信することで、これらのユーザーは自分の意見が重要であると感じるでしょう---つまり、知っているすべての人に自分が見たものを見てもらいたいのです！\n誰かが否定的または特に厳しい/個人的なフィードバックを残した場合（つまり、建設的な批判ではない）、コメントについて建設的なものがまったくない場合でも、時間を割いてくれたことに感謝して応答してみてください！他の読者がカスタマーサービスが最も重要であることを確実に理解することは、何もないよりは常に良いことです。」\nあなたはデジタルコミュニティの一部になることによってトラフィックを得ることができます。\n\nトラフィックを獲得するために、あなたはデジタルコミュニティの一員になることができます。これを行うには、専門家やプロの作家である必要はありません。実際、そうでない方がいいです！\nできることは次のとおりです。\n-ゲストの投稿へのコメントに返信し、ソーシャルメディアで共有します。\n-BufferやHootsuiteなどのツールを使用して、後でサイトの訪問者が増えるときにツイートをスケジュールします（通常は午前中に最適に機能します）。\n-ブログやサイトから読みたいコンテンツやリンクしたいコンテンツを使用して、フォロワーにも共有できるようにします。これは、ゲスト投稿を公開する各ブログ/サイトの読者を対象とした関連コンテンツを作成することを意味します---読者がトピックについてもっと学ぶことができる場所を知ることができるように、投稿本文テキスト内のこれらの場所に戻るリンクを必ず含めてください（ s）そこでも議論されています！\n結論\nこのブログ投稿の目的は、デジタルPR戦略の側面としてゲストブログを開始できるようにすることです。これは、Webサイトのトラフィックを増やし、メッセージを他のオーディエンスと共有するための優れた方法です。また、将来のビジネスチャンスにつながる可能性のある関係やつながりの形でネットワークを拡大する機会としても利用できます。\n"},"/posts/リンクビルディング戦略/":{"id":"/posts/リンクビルディング戦略/","title":"リンクビルディング戦略","content":"あなたがあなたのウェブサイトへのより多くのトラフィックを得る方法を探しているなら、最良の方法はリンク構築を通してです。しかし、これを行うには非常に多くの異なる方法があり、初心者にとっては混乱を招く可能性があります。私はSEOを行うときに定期的に使用する私のお気に入りの戦略のリストをまとめました。\nゲストブログ\nゲストブログは、視聴者との関係を構築し、ブランドを広め、ブログへのリンクを取り戻すための優れた方法です。\nゲストブログの機会を見つける方法のいくつかの手順は次のとおりです。\n-ニッチなキーワードに対してGoogleアラートを設定します。 Googleアラートは、そのキーワードに関連する上位のブログのいずれかに新しいコンテンツが公開されたときに通知します。また、世界中のさまざまなソーシャルメディアプラットフォームで最も共有されているコンテンツを表示するツールであるBuzzSumoを使用することもできます。 「ゲスト投稿」+「あなたの業界」、またはその他の関連するキーワードフレーズを検索することで、ゲスト投稿の機会を検索できます。\n-自分のサイトやTwitter、Facebookなどのソーシャルメディアサイトのゲスト投稿で他のブロガーに言及し、ブロガーやライターのための空きがあるかどうかを時々尋ねます。このようにして、あなたは彼らとつながり、彼らがいつか一緒に働くことに興味があるかどうかを尋ねることができます（それについてあまり強引にならずに）。\nローカルブログ\n-ローカルブログとは何ですか？\nローカルブログはあなたのビジネスに非常に関連しており、リンク構築のための優れたツールになる可能性があります。地元のブログは、その場所に固有のトピックに焦点を当てており、通常、読者をよく知っている地元の作家によって書かれています。たとえば、ニューヨークでパン屋を経営している場合、食べ物やレストランについて書いている地元のブロガーをターゲットにして、彼らからポジティブなバックリンクを得る可能性を最大限に高めたいと思うでしょう。\n-これらのタイプのWebサイトはどこにありますか？\nローカルウェブサイトを見つけるには、直接検索する方法と、Googleのインデックス作成プロセス（クロール）を使用する方法の2つがあります。 Googleの検索エンジン結果ページ（SERP）を使用してこれらのウェブサイトを直接検索するには、Googleクエリボックスの右上隅にある検索フィールド（引用符なし）に「blog [your city]」と入力し、Enter/Returnキーを押します。 。ターゲットとするキーワードフレーズと、それらのキーワードに関連する他のコンテンツを含むいくつかの結果が表示されます。これらは、州や国などのより広い地理的領域ではなく、特に住んでいる場所に関連する情報を提供することに重点を置いているため、「ローカル」サイトと見なされます。\nTumblrのブログ\n-Tumblrブログを作成する\n-ブログのタイトル、説明、本文にキーワードを使用する\n-投稿にタグ（キーワード）を追加します\n-ブランドを強調し、ブログの内容を明確にするカバー写真を追加します。\nコンテンツを含むWikiページを作成します\n-この戦略は、いくつかの理由で優れています。まず、コンテンツが含まれているサイト上の別のページが表示されます。これは、サイトの他の部分へのリンクが増えることを意味します。次に、他のサイトのコンテンツに貢献することで、特定の分野の専門家としての評判を高めるのに役立ちます。\n-独自のコンテンツを含むWikiページを作成するには、次の手順に従うだけです。\n-書きたい内容に関連する既存のウィキを作成または検索します（たとえば、リンク構築戦略がどのように機能するかについて書く場合は、ウィキペディアまたはウィキハウを参照します）。\n-このウェブサイトの所有者が自分のページをホストしたい場所を見つけ、該当する場合は学術雑誌からの参照と引用を追加して、提出の準備を開始します。新しいページを送信するときにどの形式を好むかを確認します（PDFよりもMicrosoft Wordドキュメントを好む場合があります）。これにより、送信の際に、最終版を作成した後で何を変更する必要があるかについて混乱することはありません。レビュープロセス中の編集。」\n内部リンク\n-関連ページへのリンク。サイトの他のページにリンクすると、検索エンジンはそれらのページのコンテンツと現在のページの関係を理解するのに役立ちます。これは、参照ページの権限と信頼性を高めるのに役立つため、内部リンクにとって特に重要です。\n-キーワードへのリンク。必要に応じて、タイトル/ヘッダー/コンテンツに関連性のあるキーワードが豊富なコンテンツを含むサイトにリンクすることで（ブログ投稿など）、関連するサイトが自分のサイトにリンクする機会を作成すると同時に、キーワードに関する追加のコンテキストを提供します、GoogleやBingなどの検索エンジンでのランクを上げるのに役立ちます。\n-競合他社のブランドとのリンクは、それらとの関連性を示すため、適切に使用すれば実際に有益です---つまり、「私たちは両方ともコーヒーマシンを販売しているため、価値やサービスなどが異なっていても、類似した企業でなければなりません...」これにより、信頼性が高まり、どちらかのサイトを見ている消費者のブランド認知度が向上する可能性があります。ただし、しばらくするとスパムのように見える可能性があるため、この手法をあまり頻繁に使用しないように注意する必要があります...\nコンテンツキュレーション\nコンテンツキュレーションは、実装するのは簡単な戦略ではありませんが、リンクを構築し、業界の権威としてブランドを確立するための優れた方法です。コンテンツキュレーションでは、次の2つのことを行います。\n-業界内ですでに共鳴しているコンテンツを作成し、要約/要約を提供することで独自の視点を追加します。\n-電子メールまたはソーシャルメディアを介してインフルエンサーに連絡し、問題のトピックに関する意見を求めます。\nSBP方式と広告なしのウェブサイト。\nトラフィックを生成するために使用できるもう1つの方法は、検索ボックスプロモーションの略であるSBP方法です。この方法では、独自のドメイン名を使用してWebサイトを作成し、同じドメイン名でサイトの検索ボックスを使用します。しばらくすると、その検索ボックスを介してそのトピックに関する情報を検索している人々からのトラフィックを取得し始めます。\nこの手法は、有料の広告やその他の宣伝活動を必要としないため、優れています。検索エンジン最適化（SEO）やコンテンツマーケティングなどの有機的な手法を使用して、ブランドの認知度を高めます。\nブログにコメントし、志を同じくするブロガーのコミュニティを構築します。\n\nリンクを構築する方法を探していて、それを非スパム的で自然な方法で実行したい場合は、この戦略が最適です。ブログのコメントは、コンテンツを公開すると同時に、パーソナルブランドを構築するための最良の方法の1つです。また、コンテンツの宣伝やサイトからのリンクの提供に関心のある他のブロガーとの関係を構築するための優れた方法でもあります。\nブログ投稿を書く前に必ず行うことの1つは、トピックキーワードのGoogle検索結果を確認することです。私のトピックについて書かれた記事がすでに数ページある場合は、自分で何かを書くことを考える前に、このトピックに関する詳細情報を調査するために時間を費やす必要があることを意味します。\nあなたのウェブサイトへのリンクを構築することを含み、有料広告を含まないものはすべて、トラフィック生成のための素晴らしい方法です。\n\nブログの作成、メールリストの作成、ソーシャルメディアの使用を通じて、無料のオーガニックトラフィックを獲得できます。あなたのウェブサイトへのリンクを構築することを含み、有料広告を含まないものはすべて、トラフィック生成のための素晴らしい方法です。\n有料のトラフィックは、高価で、持続可能ではなく、長期的な価値を提供しないため、悪いものです。これは、お金を燃やすための最良の方法の1つです。過去に有料広告キャンペーンで成功した確かな実績がない限り、苦労して稼いだお金をトラフィックの支払いに費やさないでください！\n有機的な検索エンジンのランキングを生成したり、Webサイトへの訪問者を増やしたりする場合は、「クイックフィックス」タイプのソリューションを避ける必要があります。有料広告も良い戦略ではありません。これらのタイプの広告は、（高価であるため）永遠に続くことのない一時的な解決策にすぎないからです。\n結論\nあなたが見ることができるように、あなたのウェブサイトへのリンクを構築する多くの異なる方法があり、それらは高価である必要はありません。この記事が、広告にお金を払わずにブログやウェブサイトのトラフィックを増やす方法についてのアイデアを提供してくれることを願っています。\n"},"/posts/seoを学ぶ最新情報を常に把握する方法は次のとおりです/":{"id":"/posts/seoを学ぶ最新情報を常に把握する方法は次のとおりです/","title":"SEOを学ぶ？最新情報を常に把握する方法は次のとおりです","content":"あなたはSEOについて学ぶことに興味がありますか？もしそうなら、あなたが必要な情報を得ることができる多くの方法があります。ワークショップ、会議、大学のコース、オンラインコースに参加したり、SEOに関連するグループやクラブに参加したり、このトピックに焦点を当てたニュースレターや雑誌を購読したりできます。\n対面式のワークショップに移動します。\n対面式のワークショップは、何か新しいことを学ぶのに最適な方法です。多くの場合、大学のコースよりも安価で、特定のトピックに焦点を当て、大学のコースよりもインタラクティブで実践的であり、同じことを学んでいる同じ分野の他の人々と交流できるという追加の利点があります。もの。\n会議に参加します。\n志を同じくする人々と集まり、SEOでの経験から学ぶことは素晴らしいことです。会議は、ネットワークを構築し、新しいツールや手法を見つけ、業界で何が起こっているかを常に把握するのに最適な場所でもあります。講演者から、そして他のすべての参加者から学ぶことができます！\n大学のコースを受講してください。\n大学のコースを受講してください。\nSEOは最も急速に成長している分野の1つであり、適切なスキルを持っている人が利用できる仕事はたくさんあります。大学のコースを受講すると、SEOについて学ぶのに役立つだけでなく、代理店や会社のドアに足を踏み入れるのに役立つ証明書を提供することもできます。これも高価である必要はありません---多くの学校が無料でオンラインコースを提供しています！自宅でSEOコースを受講することに興味がある場合は、UdemyまたはCoursera（2つの人気のあるプロバイダー）をチェックしてください。それらはそれぞれ、業界への道を探している初心者のための素晴らしいオプションを持っています\nオンラインコースを受講してください。\nSEOを学ぶ別の方法は、オンラインコースにサインアップすることです。オンラインコースは学習を始めるのに最適な方法ですが、適切なコースを見つけることが重要です。ここで重要なのは、構造化されたレッスンを提供し、自分のペースでレッスンを進めることができるコースを見つけることです。\nSEOを始めたばかりの多くの人は、より高度なトピックに飛び込む前に、入門クラスを1、2回受講すると便利だと感じています。インターネット上には優れた無料のリソースがいくつかありますが、これらのコースの多くは、SEO専門家としての日常生活に実際に学んだことを実際に実装する方法について必ずしも詳細に説明されているわけではありません。これがあなたがやりたいと思うかもしれない何かのように聞こえるなら、UdemyまたはLyndaをチェックしてください（両方とも毎月のサブスクリプションプランを提供しています）。\nSEOグループに参加します。\nSEOグループに参加することの利点は、業界にしばらくいる他の人々から知識を得ることができることです。あなたは彼らに質問をし、彼らが何をしているのかを見て、彼らの経験から学ぶことができます。\nあなたがグループを探しているとき、あなたがあなたにぴったりのグループを見つけることを確認してください。さまざまなレベルの専門知識を持つ多くのグループがあります。誰かがSEOを学び始めたばかりの場合、彼らはおそらく、あまりにも多くの情報で彼らを圧倒し、彼らがそこに所属するのに十分ではないと感じさせる可能性のある専門家でいっぱいのグループに参加したくないでしょう！ですから、誰もが自分の知識を快適に共有できるように、人々があなたのレベルにいる場所を必ず見つけてください。\nこれらのタイプのグループを見つけるための優れたソーシャルメディアチャネルがいくつかあります。Facebookグループ（通常は「[業界名] + [都市または国]」でブランド化されています）、LinkedInグループ（キーワードで検索）、Twitterチャット（#hashtags）です。 1つ以上のグループを見つけたら、それらのサイトがどのように機能するかについての指示に従って、それらに参加してください。\nニュースレター、雑誌、ブログを購読します。\n-ニュースレター、雑誌、ブログを購読します。\n-これらのリソースを使用して、SEOの最新の開発に関する最新情報を入手してください。\n次のニュースレターとリソースは、開始するのに適した場所です。\nあなたがSEOについて学びたいのなら、それをする多くの方法があります。\n\n-SEOについて学びたい場合は、さまざまな方法があります。*\n-基本から始めましょう。最初に知っておくべきことは、検索エンジン最適化（SEO）は、基本的にGoogleでのオーガニックランキングを上げるプロセスであるということです。これらのランキングは、人々があなたのコンテンツを共有する頻度や、特定のキーワードやフレーズとの関連性など、さまざまな要因から生じます。*\n-次のステップはキーワード調査について学ぶことです---人々が何を探しているかをどのように正確に見つけますか？彼らが何を探しているのかわからない場合、検索に表示されるようにサイトを最適化することはできないため、これは重要です。あなたの目標は、人々の質問に答え、彼らが問題を解決するのを助けるコンテンツを作成することです。*\n-これらの基本を理解したら、リンク構築、コンテンツ作成（記事とビデオ）、ソーシャルメディアマーケティング、競合分析など、より高度なトピックについて詳しく見ていきましょう。\n結論\nあなたが見ることができるように、SEOについてもっと学ぶための多くの方法があります。したがって、このエキサイティングな分野を開始する方法を探している場合は、これらの方法のいずれかが役立つはずです！覚えておいてください。最善の方法は、常に実践的な経験を積むことです。それが本当に沈むために自分で何かをすることに勝るものはありません。したがって、クラスプロジェクトや文献レビューの割り当てのときに「簡単に勝つ」ことが必要な場合は、これらの提案の1つを作成して、それがどれほど簡単になるかを確認してください。もの！\n"},"/posts/顧客をotaに戻す方法/":{"id":"/posts/顧客をotaに戻す方法/","title":"顧客をOTAに戻す方法","content":"OTA、またはオンライン旅行代理店は、今日の旅行業界の重要な部分です。彼らはあなたがインターネットを介してあなたの在庫を宣伝することを可能にし、新しい顧客に到達するための素晴らしい方法になることができます。ただし、OTAが直接予約を取り除いている場合は、それらをWebサイトに戻す方法を検討する時期かもしれません。顧客ロイヤルティを高め、より直接的なWebトラフィックを獲得するのに役立つ6つのヒントを次に示します。\n直接予約を奨励する\n直接予約を奨励する\n直接予約は、顧客を獲得するための最良の方法です。これは、顧客がオンライン旅行代理店（OTA）を使用するのではなく、サイトの部屋を予約して直接チェックインすることを意味します。直接予約は時間の経過とともに減少していますが、それでもホテルにとって重要な収入源です。その理由は、顧客がホテルに直接予約すると、予約がより快適になるためです。これにより、後で別の予約が必要になったときに、後でそのホテルに戻る可能性が高くなります。\n直接予約を奨励する良い方法は、人々があなた自身のウェブサイトを通して直接予約するときに割引を提供することです。また、OTAをあまり使用しないことを選択した理由を尋ねて、次回は別のことをして、より多くの顧客を引き付けるだけでなく、可能であれば全体的なエクスペリエンスを向上させることもできます。\nコミュニティを作成する\nコミュニティを作成することは、顧客をOTAに戻すための最良の方法の1つです。なんで？それはあなたにあなたの顧客との関係を築き、彼らにあなたのブランドについて話させる機会を与えるからです。これがあなたがそれをすることができる方法です：\n-Facebook、LinkedIn、またはTwitterでアカウントを作成することから始めます。次に、ビジネスまたは製品の名前を反映するユーザー名を作成します（「Blanket_Basket_Workshop」など）。\n-次に、他の人が使用している製品のビデオであろうと、幸せな顧客からの推薦状であろうと、定期的に更新を投稿します。あなたの業界で関連することが起こっている限り---そして特にそれがあなたのフォロワーの興味を引くものであるなら---更新を投稿することは彼らの注意を何度も何度も繰り返すでしょう！\nパーソナライズされたサービスを提供する\nパーソナライズされたサービスを提供することは、顧客に特別な取引をしているように感じさせる簡単な方法です。あなたがパーソナライズされたサービスを提供する場合、あなたのクライアントはあなたのビジネスでの彼らの経験が共有する価値があると感じるでしょう。\n-ソーシャルメディアを使用して、あなたのようなビジネスを探している他の人と幸せな顧客の経験を共有します。また、Eメールマーケティングを使用して、もう一度体験してもらいたい経験をすでに経験している人々に連絡することもできます。\nそれらを購読する\n顧客が簡単に利用できるようにするには、サブスクリプションプロセスがスムーズであることを確認する必要があります。あなたがすべき：\n-割引または無料ギフトを提供します。これにより、購読するように促され、購読者のデータベースを構築するのに役立ちます。このようなものを提供する場合は、それがどのくらい続くか、どれだけのお金を節約しているか、どのような贈り物を受け取るかが明確になっていることを確認してください。たとえば、誰かがブラックフライデー（感謝祭の翌日）にAirbnbのアカウントでサインアップした場合、Airbnbでの最初の1週間以内に予約に対して何らかの割引を受ける可能性があります。\n-サブスクリプションが明確で理解しやすいことを確認してください。人々は、サービスの使用を開始する前に、テキストのページを読みたくありません。彼らはここに来て探していたものが欲しいだけです！したがって、隠れた料金がないことだけでなく、サービスに関する他のすべてが明確にレイアウトされていることを確認してください。これにより、サインアップ時に何が起こっているか（電子メールアドレスがアクティブである期間など）を正確に知ることができます。このように、アカウントの作成が必須になった場合（つまり、クレジットカード情報を保存した場合）に何が起こるかを理解せずに、アカウントの作成に惑わされてだまされたと感じることはありません。\nソーシャルメディアを通じてオンラインプレゼンスを作成する\n顧客と連絡を取り合うための最良の方法の1つは、ソーシャルメディアを介することです。最も人気のあるプラットフォームには、Facebook、Twitter、Instagram、LinkedInがあります。これらのプラットフォームを使用して、顧客とつながり、顧客サービスを提供し、ブランドストーリーを共有することができます。ソーシャルメディアは、写真やビデオを共有するための優れた方法でもあります。\n-顧客とつながる\nソーシャルメディアを使用すると、個人レベルで顧客とつながることができます。友人や家族、そしてあなたを通してOTAの物件を予約することに興味があるかもしれない他の志を同じくする旅行者と彼らの経験を共有するための素晴らしい方法です！\nゲストとの関係を構築する\n礼儀正しく親切であることが重要です。ゲストが到着したら必ず挨拶し、頻繁にチェックインしてください。あなたのゲストがあなたの会社の他の誰かによってホストされているとき、彼らが質問に答える必要があるか、何か助けが必要な場合にあなたに連絡する方法をその人が知っていることを確認してください。\n1日の終わり（または開始前）に余分な時間があれば、ゲストに一緒にいてくれたことに感謝する簡単なメールを送信してください。お客様に感謝することは、お客様を特別な気分にさせる簡単な方法です。\n従業員がお互いに面倒を見るのも良い習慣です---従業員が1人のゲストのために何か良いことをするなら、他のゲストのためにも同じことをするように彼または彼女に勧めてください！\nこれらは、顧客ロイヤルティを高め、より直接的なWebサイト予約を取得するための最も重要な方法の一部です。\n\n顧客ロイヤルティを高め、より直接的なWebサイト予約を取得するために実行できるいくつかの手順は次のとおりです。\n-よりパーソナライズされたエクスペリエンスを提供します。ポジティブなブランドイメージを構築することが重要です。つまり、顧客が本物の方法であなたを簡単に知ることができるようにすることです。どうすればこれを行うことができますか？パーソナライズを通じて！あなたのサイトを訪れる各人にユニークな体験を与えることは、彼らがホテルでの滞在を予約するだけの人ではなく、個々のエンティティとしてあなたの会社とのつながりを感じるのに役立ちます。これにより、ゲストは何度も何度も戻ってきて、途中であなたのブランドへの忠誠心を強めることができます。\n-顧客が（OTAなしで）Webサイトで直接予約するのを簡単にします。このブログ投稿から、OTAが中小企業に対してどのように機能するかについて何かを学んだとしたら、次の休暇を希望する場所を選択するときは、ユーザーにインセンティブを与えないということです。多くの旅行者は、その便利さからOTAの使用を好むかもしれませんが、結局のところ、これらのさまざまなWebサイトを検索して、どれが可用性または最良の価格であるかを調べたいと思う人はいますか？ -誰もがこれらのタイプのプラットフォームにアクセスできるわけではなく（コストがかかるため）、またはそれらを適切に使用する方法を知らない（日常の消費者向けに設計されていないため）。言い換えれば、誰かが彼らが良い取引をしていることを確認したいのであれば、おそらく彼らが最もよく知っているものに固執するでしょう（つまり、利用できるオプションがほとんどないGoogle検索エンジンの結果ページ）。サイト訪問者のニーズが満たされない場合、彼らとの関係を構築しようとしても意味がないため、コンテンツ戦略を作成する際には、この事実に留意することが重要です。」\n結論\n「お客様は常に正しい」という言葉を聞いたことがあるかもしれません。しかし、そうでない場合はどうなりますか？時々、顧客は対処するのが難しいかもしれません、そしてあなたがビジネスオーナーとして彼らの苦情を処理する方法を知ることは重要です。この記事では、顧客からの苦情の最も一般的なタイプのいくつかと、最善の対応方法について説明しました。また、顧客とのやり取り中に発生する問題を解決するために、従業員が必要なリソースを備えていることを確認する方法についても検討しました。これらのヒントを念頭に置いて---そしていくつかの練習を！---関係者全員がその後も幸せに前進できるように、あなたはあなたの側で発生する問題をできるだけ早く処理できるはずです。」\n"},"/posts/中小企業のための手頃なseoサービス/":{"id":"/posts/中小企業のための手頃なseoサービス/","title":"中小企業のための手頃なSEOサービス","content":"検索エンジン最適化（SEO）は、中小企業が検索エンジンでの可視性を向上させるための実証済みの方法です。しかし、多くの人々は、オンラインで利用できる手頃なSEOサービスプロバイダーもあることを知りません。次の投稿では、これらのオプションのうち5つを同じ価格帯で比較して、ビジネスに最適なオプションを決定できるようにします。\nSEOサービスプロバイダーはあなたのビジネスウェブサイトへの多くのトラフィックを促進することができます。\n\nあなたが多くの中小企業の所有者のようであるならば、あなたのウェブサイトはあなたが収入を生み出すのを助けるための主要なツールの1つであるべきです。ただし、それを実現するには、検索エンジンに表示される必要があります。\n信頼できるプロバイダーのSEOサービスを使用すると、人々があなたのような製品やサービスを探したときに、検索結果であなたのビジネスWebサイトが上位にランク付けされます。これは、より多くの顧客があなたのサイトを見つけ、最終的には他の誰かの代わりにあなたから購入することを意味します！\n最近、市場はSEOサービスプロバイダーで飽和状態になっています。\n\n市場はSEOサービスプロバイダーで飽和状態になっています。高価なものもあれば、安価なものもあり、時間の価値さえないものもあります。しかし、何が良いSEOサービスプロバイダーになるのでしょうか？これは、次のセクションで取り上げるすばらしい質問です。\n手頃なSEOサービスを選択する際に考慮すべきいくつかの重要な要素があります。\n\n\n価格。 SEOサービスの価格は、サービスの品質や速度など、お金に見合う価値を最大限に引き出したいため、非常に重要な考慮事項です。\n\n-仕事の質。幅広いサービスを提供するサービスもあれば、リンク構築や最適化などのSEOの特定の側面に特化したサービスもあります。これを判断する良い方法の1つは、顧客リストを調べて、以前にどのような種類の企業と協力したかを確認することです（たとえば、地元企業と国際企業）。\n-顧客のレビューとお客様の声も、プロジェクトが完了した後、過去のクライアントが会社のパフォーマンスとカスタマーサポートにどの程度満足していたかについての洞察を与えることができるので、チェックする価値があります\nこれらの要因のいくつかには、価格設定、作業の質、顧客のレビューが含まれます。\n\nこれらの要因のいくつかには、価格設定、作業の質、顧客のレビューが含まれます。\n-価格設定：SEOサービスの価格は会社によって大きく異なる可能性があるため、決定を下す前にオプションを調査することが重要です。また、採用を検討しているさまざまな企業が提供するさまざまなパッケージやプランを比較することもできます。\n-仕事の質：あなたが雇うSEOサービスプロバイダーがその役割に適格であり、最新の業界知識と技術にアクセスできることを確認することが重要です。このように、彼らはこの主題について多くの経験や知識を持っていない人よりもあなたのウェブサイトに良い結果を提供することができます\n-カスタマーレビュー：手頃な価格のSEOサービスプロバイダーを選択する場合、オンラインで利用できる最近のカスタマーレビュー（またはお客様の声）があると常に役立ちます。これらのレビューは、潜在的な顧客に、過去のクライアントが受けたサービスにどれほど満足していたかについてのアイデアを提供します\nProvenは、専任のアカウントマネージャーや1対1の相談など、多くの便利な機能を提供します。\n\nProvenは、専任のアカウントマネージャーや1対1の相談など、多くの便利な機能を提供します。 SEOについて質問がある場合は、アカウントマネージャーがお手伝いします。彼らはあなたの相談のための応答または予約時間で24時間以内にあなたに返事をします。\nProvenが計画どおりに機能しない場合は、無料トライアルを提供しているため、長期的にコミットする前に、それがどのように行われるかを確認できます。あなたは彼らとの満足保証も受けます---彼らが期待を超えなければ、彼らはあなたのお金のすべてを返金します！ここでの結論は、Provenは、手頃な価格で優れたサービスと結果を提供することになると、彼らの基盤をカバーしているということです。まだ私のチェックを待っています）。\n同社はまた、14日間の無料トライアルを提供しているため、サービスが自分に適しているかどうかを確認できます。\n\nSEOサービスを無料で試すことができたらどうでしょうか？そうすれば、それがあなたのために働くだろうと確信するまで、あなたはお金をコミットする必要はありません。まあ、それはまさに会社がしていることです---彼らは顧客が彼らのサービスが彼らのために正しいかどうか見ることができるように14日間の無料トライアルを提供します。\n-試してみて、SEOツールを使用してサイトが取得するトラフィックの量を確認してください。*\n-PPCキャンペーンを使用して節約できる金額を確認してください。*\n-そして、リンク構築とコンテンツ作成の取り組みを私たちにアウトソーシングすることで、時間を節約してください！\nもう1つの人気のあるオプションは、IgniteVisibilityです。同社は、2017年にClutchによって第1位のSEOエージェンシーとして評価されました。\n\nIgnite Visibilityは、顧客獲得、コンバージョン最適化、評判管理サービスを提供するフルサービスのデジタルマーケティングエージェンシーです。ニューヨーク市に拠点を置く同社は、ロサンゼルスやトロントを含む北米にオフィスを構えています。 Ignite Visibilityは、米国に加えて、英国とオーストラリアにもオフィスを構えています。 Ignite Visibilityは、世界中のクライアントプロジェクトに100人以上の従業員が協力して取り組んでおり、クライアントとの優れたコミュニケーションと業界での長年の経験を通じて、質の高いサービスを提供するという評判を築いてきました。\nもう1つの人気のあるオプションは、IgniteVisibilityです。同社は、2017年にClutchによって＃1 SEOエージェンシーとして評価されました。これは、以前に協力したことのある他社のCEOなどの業界関係者からのフィードバックに基づいた賞です。\nより実践的なアプローチを好む場合は、Try OptiLocalを使用して、キャンペーンを自分で設定するためのヒントとコツを提供できます。\n\nより実践的なアプローチを好む場合は、Try OptiLocalを使用して、キャンペーンを自分で設定するためのヒントとコツを提供できます。また、キャンペーンをまとめるのに支援が必要な中小企業向けのコンサルティングサービスも提供しています。さらに、競合他社の潜在的な顧客をターゲットにできるように、競合他社の調査を実施します。\n同社はまた、キャンペーンをまとめる手助けを必要とする中小企業向けのコンサルティングサービスも提供しています。\n\nさらに、同社はキャンペーンをまとめるのに支援が必要な中小企業向けのコンサルティングサービスも提供しています。あなたが中小企業の経営者であり、SEOがどのように機能するかを知りたい場合、または継続的に相談できる人を探している場合、これらのコンサルタントはあなたが始めるのに役立ちます。\n彼らは、キーワード調査、コピーライティング、評判管理、技術監査、および競争力のある調査に関する専門家のアドバイスを提供します---したがって、ニーズに応じて、サイトのパフォーマンスを改善する方法についていくつかの素晴らしい提案をすることができます。\nSeoPozは、検索ランキング結果の向上を目指す中小企業向けのもう1つの経済的なソリューションです。\n\nSeoPozは、以下を含む7日間の無料トライアルを提供しています。\n-無制限のキーワード\n-無制限のコンテンツページ\n-高度なページ上の最適化設定（AMP、スキーマなど）\n-FacebookとTwitterを介したソーシャルメディア投稿の自動化。\nこの期間内にサービスに満足できない場合、SeoPozはあなたのお金を返金します。これは、オンラインプレゼンスを管理することを約束する前にサービスをテストしたい人にとっては素晴らしいニュースです。 SeoPozには30日間の返金保証もあり、ユーザーは仕事の結果に満足できない場合や、仕事を続けたくない場合はいつでもキャンセルできます。\n彼らのサービスには、技術監査、キーワード調査、コピーライティング、評判管理などが含まれます。\n\n手頃なSEOサービスが必要な場合、最初に行うことは、利用可能なサービスを確認することです。一部の企業は、小額の料金でオールインクルーシブパッケージを提供しています。これは、すぐに始めたい中小企業に最適です。より基本的なサービスを低価格で提供するものもあります。\n手頃なSEOサービスのいくつかの例：\n-技術監査-技術監査は、ウェブサイトのランク付けを妨げている問題を特定することにより、Googleでウェブサイトのランクを上げるのに役立ちます。重複コンテンツやサイトの読み込み速度などの問題は、このサービスで修正できます。\n-キーワードの調査-キーワードは、あなたのようなビジネスを探すときに人々が検索エンジンに入力する内容を説明するため、重要です。キーワードリサーチは、ユーザーがあなたの商品やサービスに類似した商品やサービスを検索するときに使用しているキーワードを見つけるのに役立ちます。これにより、ウェブサイトやソーシャルメディアページ、およびGoogle AdWords（クリック課金型広告プラットフォーム）の広告を使用してキーワードにアクセスできます。\n競合他社の潜在的な顧客をターゲットにできるように、会社はあなたのために競争力のある調査も行います。\n\nこのサービスの良いところは、競合他社の潜在的な顧客をターゲットにできるように、競合他社の調査も実施することです。あなたは彼らのキーワードをあなたのマーケティング資料で使うことができます、そして彼らのSEO戦略とキーワードは彼らがあなたがしていることを同時にしていないことを確認するために。これらの洞察により、あなたが提供しなければならないことに興味を持っている可能性のある見込み客を特定することがより簡単になります。\n会社はまた、壊れたリンクや画像やビデオが正しく機能していないページがWebサイトにあるかどうかを確認します（そしてそれらのリンクを修正します）。また、関連するコンテンツの新しいページを作成し、可能な場合は他のサイトからそれらにリンクすることで、ランクを上げるのに役立ちます。\n効果的な検索エンジン最適化サービスを求める中小企業が利用できる手頃な価格のオプションはたくさんあります\n\n効果的な検索エンジン最適化サービスを求める中小企業が利用できる手頃な価格のオプションはたくさんあります。これらのオプションは、中小企業によって提供されるため手頃な価格であり、中小企業によって提供されるオプションのほとんどは、中小企業によって提供されるため、手頃な価格です。\nこれらのSEOサービスが非常に安い理由は、従業員が50人未満（インターンを除く）の企業である零細企業によって作成されたためです。これは、高価なオフィス機器を購入したり、あなたのために仕事をするために従業員を雇ったりすることに関連するオーバーヘッドがないことを意味します。\n結論\nそれでもビジネスに適したサービスがわからない場合は、上記で概説したいくつかのオプションを試すことをお勧めします。最近利用できる手頃なソリューションは非常に多いので、それらすべてから選択するのは圧倒される可能性があります！ SEO会社の選択にはいくつかの要因（価格や品質など）がありますが、最も重要なことは、すべてのニーズと予算要件を満たす会社を見つけることです。\n"},"/posts/すべてのビジネスのための検索エンジン最適化のヒント/":{"id":"/posts/すべてのビジネスのための検索エンジン最適化のヒント/","title":"すべてのビジネスのための検索エンジン最適化のヒント","content":"SEO（検索エンジン最適化）は、コンテンツを探している人にコンテンツを見つけてもらうための優れた方法です。秘訣は、検索エンジンが登場する最初の場所で人々をそのコンテンツに誘導することです。検索エンジン用にWebサイトを最適化する方法がわからなくても、心配しないでください。 SEOを始めるのに役立ついくつかのヒントをここにまとめました。\n成功するためにあなたのサイトをセットアップしてください。\nいくつかの方法で成功するようにサイトを設定する必要があります。\n-適切なドメイン名を使用してください。覚えやすく、文字数が少なく、つづりが正しいもの。これは、訪問者が検索エンジンからあなたを見つけるのに役立ちます。\n-良いホスティング会社を選択してください。それが信頼でき、オンラインで良いレビューがあることを確認してください（私たちのように！）。どこから始めればよいかわからない場合は、 Smart SEO Hosting を確認してください。彼らは優れたカスタマーサービスを持っており、手頃な価格で業界をリードする機能を提供します---これは、ウェブホスティングサービスを探しているほぼすべての人に最適であることを意味します！\n-優れたCMS（コンテンツ管理システム）を使用します。 CMSは基本的に、ユーザーがプログラマーの知識を必要とせずにWebサイトを管理できるようにするソフトウェアです。これにより、ブログ投稿やニュース記事などのテキストコンテンツや、画像やビデオなどのメディアを簡単に追加できます。必要なWebサイトの種類に基づいて1つを選択するだけです。基本的でありながらほとんどの目的に十分強力なものが必要な場合は、WordPressを使用してください。柔軟性が重要な場合は、代わりにDrupalの方が適している可能性があります。 Joomlaもうまく機能しますが、他の選択肢のようにコラボレーションを中心に特別に設計されていないため、多くの貢献者が関与しない状況でのみ機能します。したがって、今日の新しいサイトエクスペリエンスを構築するときに、どちらが最適かを判断する前に、賢明に選択してください。 ！！\n高品質で関連性の高いコンテンツを公開します。\n読みやすく、理解しやすく、役立つ高品質で関連性の高いコンテンツを作成します。\nウェブサイトを検索エンジンで上位にランク付けしたい場合は、オーディエンスに関連する新鮮でオリジナルのコンテンツを公開してください。これを行うための最良の方法は、現在の業界または提供するサービスに関連するトピックに関する高品質の記事を公開することです。\nあなたの記事は、特定のトピックや問題についての質問に答える必要があります-それについてランダムなステートメントを作成するだけではありません。トピックの専門家ではない人にとっても簡単であることを確認してください。彼らがあなたが言おうとしていることを理解できないなら、誰もそれに価値を見いだすことができないでしょう！\nモバイルデバイス向けに最適化します。\nモバイルデバイスの人気は高まっているだけなので、Webサイトがこれらのデバイス用に最適化されていることを確認することが重要です。これにはレスポンシブデザインが含まれます。つまり、サイトは、表示している画面のサイズに応じて自動的に縮小または拡大されます。また、モバイル対応のテンプレートとCMS（コンテンツ管理システム）を使用して、ページがすばやく読み込まれ、すべてのデバイスで簡単にナビゲートできるようにすることもできます。\nサイト全体を最初から再設計する準備ができていない場合でも、いくつかの簡単な変更を加えることができます。投稿やページの画像のサイズを変更してみてください。さまざまなフォントをテストします。テキストの不要な列を削除します。メニューを簡素化します。ユーザーが製品の購入やカスタマーサービス担当者への連絡などのタスクを完了するために必要なクリック数を減らします。これらすべてが、訪問者のエクスペリエンスを向上させ、コンバージョンを増やすのに役立ちます。\nWebサイトのURLをユーザーフレンドリーにします。\n-ハイフン、アンダースコア、大文字の使用は避けてください。\n-特殊文字の使用は避けてください。\n-綴りやすく、理解しやすい単語を使用してください。これにより、ユーザーは検索結果でWebサイトを見つけやすくなります。\n-URLの一部としてページのタイトルを含めることで覚えやすいURL構造を使用します（例：www / my-blog / my-first-post）。\n説得力のあるタイトルタグとメタ説明を書きます。\nメタディスクリプションは、サイトのメタタグの最も重要な部分です。多くの場合、誰かがあなたのビジネスやあなたに関連するキーワードを検索したときに最初に目にするものです。そのため、クリックしてサイトにアクセスするように促すのに十分な魅力を持っていることが重要です。\nメタディスクリプションの長さは150〜160文字で、表示されるページごとに一意である必要があります。訪問者がそれらのページで見つけるものに直接関連するキーワードを含めて、各ページの説得力のある正確な説明を書くことができれば最高です（ただし、やりすぎないでください---キーワードの乱用は必要ありません！）\nメタディスクリプションは、常に一人称（3人称ではなく）で記述し、能動態を使用する必要があります（「提供する...」ではなく「提供する...」）。\n画像の「alt」タグを利用します。\n画像のaltタグはSEOにとって重要です。それらは正確で説明的である必要がありますが、画像ファイルの名前やタイトルとも異なります。たとえば、次のシナリオでは次のようになります。\n-この写真のファイル名は「dog1」です。\n--Flickrでのタイトルは「MydogGracie」です。\n-Flickrのキャプションには、「グレイシーはボールを追いかけるのが大好き」と書かれています。\n次のようなaltタグを使用できます。\nサイトマップを使用してコンテンツを整理します。\nサイトマップは、Webサイトの構造のマップです。これは、サイトのさまざまなページがどのように関連しているかを理解するための人間とボットの両方にとって便利なツールであり、検索エンジンがコンテンツをクロールして探しているものをすばやく見つけるのに役立ちます。\n通常、サイトマップには次のものが含まれます。\n-Webサイトの各ページの名前\n-ページが最後に変更または更新された日付（該当する場合）\n-ページに関する特別な属性（つまり、複数の言語で利用できるかどうか）\nまだ持っていない場合、サイトマップの作成は比較的簡単です。これらすべての詳細を含むHTMLファイルを順番に作成し、インターネット上のどこからでもアクセスできる場所でホストする必要があります。たとえば、BluehostによってホストされているWordPressサイトがあり、GoogleがHTMLサイトマップを使用してそのページをより効率的にクロールするようにしたい場合は、このコードを表示されるWebページに貼り付けるだけです：``。\n自然なリンク構築を奨励する。\nリンク構築はSEOの重要な部分であり、自然に、そしてリンクにお金を払うことによって行うことができます。リンク構築に関して覚えておくべき重要なことは、リンクの質が量よりも重要であるということです。言い換えれば、あなたはあなたの業界やウェブサイトに関連するサイトからリンクを取得したいと考えています。サイトのページランクが高い場合、そのリンクは、人々が目前のトピックに関する情報を求めてすでにそこにアクセスしていることを意味するため、より価値があります（そして彼らはこの場所を信頼しています）。関連性のあるサイトは、あなたのコンテンツと類似または関連するコンテンツを特集する傾向があります。つまり、あなたが言わなければならないことに興味を持っている可能性が高いため、リンクバックします。\n最後に、影響力のある個人を忘れないでください！数千人のフォロワーを持つソーシャルメディアアカウントは、100人の個人的なつながりを持つ1人の影響力のある人物ほど価値がない可能性があります。これらのつながりは、口コミを通じて他の人を忠実な顧客になる道に導く可能性があるためです。地元の市場で一緒に買い物をしているときに、お気に入りのオンラインストアがどれほど素晴らしいかについて言及するなどのマーケティング戦略。」\nページ速度の最適化に取り組みます。\n速度は、Googleの最大のランキング要素の1つです。読み込み時間が遅いとコンバージョン率に直接影響することが示されているため、ウェブサイトの読み込みを速くすることが重要なのはそのためです。サイトの読み込みに6秒以上かかる場合は、画像の圧縮やHTTPリクエストの数の削減など、ページ速度の最適化手法に取り組むことを検討する必要があります。\nCDNを使用して画像を提供する：CDN（コンテンツ配信ネットワーク）は、世界中の複数のサーバーからコンテンツを一度に配信することでパフォーマンスを向上させ、コストを増やすことなくユーザーにWebページをより高速に配信できるようにします。\nHTTPリクエストの最小化：これは、データベースクエリの最適化、CSSファイルとJavaScriptファイルの縮小、画像のWebP形式への変換（サポートされている場合）、モバイルユーザーにサービスを提供するためのルールの書き換えを行うW3TotalCacheやWPRocketなどのキャッシュプラグインを使用して実現できます。はるかに！\nブラウザのキャッシュを利用します。\nウェブサイトがすばやく読み込まれるようにするための最良の方法の1つは、ブラウザのキャッシュを使用することです。その名前が示すように、ブラウザキャッシュを使用すると、ユーザーのコンピュータに画像、スタイルシート、およびスクリプトを保存できるため、ユーザーがサイトにアクセスするたびにそれらを再度ダウンロードする必要がありません。これにより、帯域幅（あまり使用しない）と時間（訪問者がページの読み込みを待たない）の両方が節約されます。\nこの手法を利用するには、CloudflareやKeyCDNなどのコンテンツ配信ネットワーク（CDN）を使用する必要があります。これらは、世界中のデータセンターでファイルをホストするサードパーティのサービスであるため、ユーザーがサイトにアクセスしている場所に関係なく、シカゴまたはチェンナイのどちらからでも、すべてのアセットを表示できます。速い。また、ファイルタイプごとにカスタムヘッダーを作成して、前回のアクセスでキャッシュされたバージョンを残さずに後で戻ってきた場合でも、これらのヘッダーがブラウザに常に保存する必要があることを通知するため、必要なものがすべて迅速に配信されるようにすることもできます。インターネット接続を介して毎回要求されるのではなく、ローカルで。」\nSEOは理解して実装するのが難しい場合がありますが、ユーザーがオンラインであなたを見つけるのに役立ちます。\n\nSEOは理解して実装するのが難しい場合がありますが、ユーザーがオンラインであなたを見つけるのに役立ちます。\nまた、SEOは一夜にしてできることではないことに注意することも重要です。それはあなたの側で時間と労力を必要とする長期的な戦略です。サイトの立ち上げの最初の週または月、さらには1年で結果を期待することはできません。 SEOは、あなた自身とあなたのチームの両方による試行錯誤と絶え間ない学習のプロセスです。これは、SEOが時間の経過とともに何を達成できるかについて現実的な期待を抱く必要があることを意味します。\n最も基本的な形式では、SEOとは、検索エンジンの結果ページ（SERP）でのページのランキングを向上させる目的で、ウェブマスター（または他のウェブサイト運営者）が行うあらゆる活動を指します。どのSERPスロットにどのコンテンツが表示されるかを決定するには、さまざまな要因が関係します。これらには、キーワードの使用法やタイトルタグなどが含まれますが、他のWebサイトからのリンク数（バックリンクなど）なども含まれます。\n結論\n健全なウェブサイトに入る多くの要因があり、検索エンジン最適化はそれらの1つにすぎません。簡単に始められる方法をお探しの場合は、無料のSEOチェックアップツールをお勧めします。このツールは、Webサイトの潜在的な問題を特定するのに役立つため、ビジネスに悪影響を与える前に問題を修正できます。\n"},"/posts/なぜあなたはあなたのサイトの評判を気にする必要があるのですか/":{"id":"/posts/なぜあなたはあなたのサイトの評判を気にする必要があるのですか/","title":"なぜあなたはあなたのサイトの評判を気にする必要があるのですか？","content":"私たちのほとんどはそこにいました。あなたはオンラインで何かを注文し、パッケージが到着するのを待ちます、そしてそれが到着したとき、それはあなたが全く期待したものではありません。あるいは、新しい靴を購入していて、スタイルや快適さだけでなく、耐久性や修理性の点でも、他のすべての靴と比較していることに気付くかもしれません。同じことが家庭用品からヘルスケアまですべてに当てはまります。私たちは、信頼できる、信頼できる価値のある製品を求めています。そのため、オンラインの評判がこれまで以上に重要になり、私たち全員がこれまで以上にオンラインで物を購入するようになりました。また、サイトの評判が毎日注目する価値のあるものである理由です。\n検索エンジンは評判を気にします\n検索エンジンが評判を気にする理由は、ユーザーに質の高い検索結果を提供したいからです。彼らは可能な限り最良の答えを提供したいので、彼らは最初に最も関連性の高いサイトをあなたに見せようとします、そしてこれは彼らの基準の1つとして評判を考慮することを意味します。\nあなたのサイトに質の高いコンテンツがない場合、またはスパムである場合、Googleは結果でそれをより低くランク付けする可能性があります。\n評判をランキング要素として使用しているのはGoogleだけではありません。 BingやYahooのような他の主要な検索エンジンもそうです！\n顧客は評判を気にします\nインターネットが、行くべき場所と行くべきでない場所への代用品ガイドになったのには理由があります。なぜなら、消費者として、私たちは購入する場所の評判を気にかけているからです。私たちは彼らの顧客サービスに関心を持っています。彼らが迅速に出荷するかどうか、彼らが彼らの製品とサービスに保証を提供するかどうか、彼らがグーグルやYelpまたは他のオンラインで良いレビューと評価を持っているかどうかを知りたいです。\nまた、私たち自身の個人的な評判は、直接取引しなくても、他のビジネスの評判と関連していることをますます認識しています。実際、最近の調査によると、競合他社が他の会社との取引で何をしたか（またはしなかったか）を理由に、多くの人が会社から購入しないことを選択するでしょう。つまり、すべての企業は、自社のWebプレゼンスが、自社と業界内の信頼できるアクターとして積極的に反映されていることを確認する必要があります。Webサイトのフロントページのスペースの直接の競争相手ではない場合でも同様です。他のサイト/業界などで評判が悪いために1人でもサイトを使用しないことにした場合、これはビジネス全体の健全性と、Reddit、Facebook、Twitterなどのソーシャルメディアチャネルでの長期的な成功の両方に壊滅的な打撃を与える可能性があります。 etcetera ad infinitum ..\nあなたは評判を気にします\nまず、あなたがオンライン評判の所有者であることを理解する必要があります。あなたがウェブサイトまたはソーシャルメディアアカウントを作成する瞬間、あなたは他の人があなたについて言うことに責任があり、否定的なレビューからあなたのブランドを保護するために必要な措置を講じなければなりません。\n評判には2つのタイプがあることを理解することが重要です。1つは獲得されたもので、もう1つは獲得されていないものです。獲得とは、優れた製品/サービスまたは優れたカスタマーサービスを提供することによって獲得された肯定的なレビューを指します。未稼得とは、質の悪い製品/サービスや顧客サービスの質の悪さについての否定的なレビューや言及を指します。\nオンラインの評判は重要であり、それを管理する方法を知る必要があります。\nオンラインの評判は重要であり、それを管理する方法を知る必要があります。\nオンラインでの評判は、企業、ブランド、または個人でのすべての経験の合計です。これには、肯定的および否定的なレビュー、コメント、紹介文のほか、ソーシャルメディアの投稿、画像、動画が含まれます。肯定的なオンライン評判を持つことは、あなたが信頼でき、信頼でき、正直であることを潜在的な顧客に示すことによって潜在的な顧客との信頼を築く機会を提供するため、今日のビジネスにとって非常に重要です。悪い評判はビジネスに永続的な悪影響を与える可能性があります！\nサイトの評判を責任を持って管理することがなぜそれほど重要なのかがわかったので、どうやってそうするのですか？いくつかの方法があります。\n優れた顧客サービスまたは製品品質を長期にわたって提供することにより、優れたものを構築します。問題や苦情がある場合は迅速に対応します。あなたのイメージを傷つけている可能性のあるスペース内の悪役に対して行動を起こします（たとえば、誰かがスパムレビューを残した場合）。\n結論\nこの記事が、サイトの評判がいかに重要であり、それをどのように管理するかを理解するのに役立つことを願っています。オンラインレピュテーション管理についてご不明な点がございましたら、今すぐお問い合わせください。あなたのビジネスがオンラインとオフラインで成功することを確実にするために私たちができることはたくさんあります！\n"},"/posts/ウェブサイトの評判管理-それは何であり、なぜあなたは気にする必要がありますか/":{"id":"/posts/ウェブサイトの評判管理-それは何であり、なぜあなたは気にする必要がありますか/","title":"ウェブサイトの評判管理-それは何であり、なぜあなたは気にする必要がありますか？","content":"ウェブサイトの所有者として、あなたには多くの責任があります。あなたはあなたのウェブサイトが最新であり、安全であり続けることを保証する責任があります。また、ウイルス、マルウェア、その他の種類のサイバー脅威から保護する責任もあります。しかし、まだ考えていないかもしれない1つの責任は、サイトの評判をオンラインで保護する方法です。評判の低下は、他の種類のサイバー脅威と同じようにビジネスに損害を与える可能性があるため、そもそもそれが何であるか、そしてそれを回避する方法を知っていることが重要です。\nウェブサイトの評判管理\nWebサイトのレピュテーション管理は、他のWebサイトとのWebサイトのレピュテーションを管理するプロセスです。あなたはそれをあなたのサイトのPRの一形態と考えることができます。あなたのウェブサイトの評判は人々があなたとあなたのブランドをどのように認識するかにおいて重要な要素であるため重要です。\nこの良い例は、GoogleがブラックハットSEO技術を使用していたウェブサイトを罰することを決定したときでした。彼らは検索エンジンの結果ページ（SERP）の下位に配置することでこれを行いました。結果？トラフィックの大幅な減少。これは、売上や申し込みなどの他の指標に影響を及ぼします。要するに、ブラックハットのSEOはグーグルによって焼かれました-しかし、あなたはそれがあなたに起こることを望まないのです！\nソーシャルメディア（FacebookとTwitter）、ブログ投稿、フォーラムコメントなどのさまざまなチャネルを通じて、オンラインでビジネスに関する前向きなシグナルを構築することに焦点を当てることによって。これは、検索エンジンのランキングを向上させるのにも役立ちます。つまり、潜在的な顧客は、これまでになく簡単に探しているものを見つけることができます。\nWebサイトの評判をどのように保護できますか？\nあなたの評判を監視します。人々があなたとあなたのビジネスについて何を言っているかを知るために、「ウェブサイトの評判」、「ウェブサイトのレビュー」、「ウェブサイトの評判管理」などのキーワードに対してGoogleアラートを設定します。また、ビジネスに関連する特定のキーワードに言及しているインフルエンサーのソーシャルメディアプロファイルを監視することもできます（たとえば、旅行代理店を経営している場合は、休暇に関するツイートを監視します）。\nプライバシーポリシーがあることを確認してください。プライバシーポリシーは、個人情報が安全であるというユーザーの信頼をユーザーに与えるため、今日のオンラインの世界では絶対に不可欠です。これにより、売り上げが増加します。誰かがウェブ上で読んだものに問題がある場合（不正確なレビューなど）、質問に直接連絡するのではなく、投稿されたプラットフォーム（Yelpなど）に連絡します。そのため、その方法に関する明確な情報があることを確認してください。プラットフォームを介した購入で問題が発生した場合、ユーザーは企業に直接連絡できます。\nコメントやレビューに公に、そして迅速に返信してください。他の場所で悪い経験をした後、それを約束した企業からのフィードバックを受け取らずに誰かが待つ時間が長くなるということは、それらの企業がもう存在しない可能性があるときに、顧客が後で再び戻ってくる可能性が低くなることを意味します。したがって、可能な限り24時間以内に対応して、すべての顧客のニーズが十分に満たされるようにするためにどれだけの努力が払われているかを全員が把握できるようにしてください。」\nそれは本当に重要ですか？\nはい、それは重要です。なんで？\nあなたのブランドはあなたの最も価値のある資産の1つであり、どんな犠牲を払ってもそれを保護する必要があります。\nオンラインで強い評判を築きたい場合は、評判の管理に関して積極的かつ反応的ではない必要があります。これには、オンラインで人々があなたについて言っていることを監視すること（および必要に応じて行動を起こすこと）が含まれます。\n評判管理は、マーケティング戦略の一環としてオンラインプレゼンスに依存している企業、または長期的にビジネスに損害を与える可能性のある否定的なコメントやレビューから身を守りたい企業にとって不可欠です。\nウェブサイトの所有者としてのあなたの評判は、インターネットに依存しているビジネスの所有者、専門家、または有名人にとって非常に重要です。\nオンラインビジネスの所有者として、ウェブサイトの所有者としてのあなたの評判があなたのビジネスとその全体的な成功にどのように影響するかを理解することは重要です。これは、顧客体験が不可欠なサービス業界にいる場合に特に当てはまります。多くの場合、Webサイトは、ブランドと潜在的な顧客との間の最初の接点です。つまり、デザインからコンテンツまで、Webサイトのすべての要素が、ブランドの認識に影響を与えます。\n見込み顧客があなたのサイトにアクセスして、気に入らないもの（文法やつづりの悪さなど）を見つけた場合、代わりに他の人から購入することを二度と考えないかもしれません。しかし、これらすべての要素がサイトでうまく行われている場合、これはあなたが彼らのニーズと欲求を気にする高水準の専門会社であるという顧客の心の信頼を築きます-それは彼らがあなたから購入する可能性を高めますまた！\n結論\nウェブサイトの評判管理は、あらゆるマーケティングキャンペーンの重要な部分です。あなたのウェブサイトは人々があなたについてオンラインで最初に目にするものであり、彼らがあなたに連絡する前にあなたがどんな人やビジネスであるかを彼らに知らせることを覚えておくことは重要です。そのため、エラーやタイプミスがなく、Webサイトにすべての正しい情報があることを確認することが重要です。\n"},"/posts/検索エンジン最適化用語のリスト（専門用語を理解するのに役立つ簡単な説明付き）/":{"id":"/posts/検索エンジン最適化用語のリスト（専門用語を理解するのに役立つ簡単な説明付き）/","title":"検索エンジン最適化用語のリスト（専門用語を理解するのに役立つ簡単な説明付き）","content":"私のSEOの世界へようこそ！この分野で一般的に使用される用語の定義をいくつか示します。 SEOの詳細については、他のブログ投稿もご覧ください。\n上折り（ATF）：スクロールせずに表示されるページの上部。\n\nATFは、スクロールせずに表示されるページの上部です。この領域で使用できるキーワードの数は検索エンジンによって異なるため、使用するキーワードの数を決定する前に、サイトの分析を確認することをお勧めします。\n折り畳みの下（BTF）：表示するためにスクロールする必要があるページの下部。\nアンカーテキスト：ハイパーリンクされたテキストに使用されるテキスト。\nアンカーテキストは、ハイパーリンクを説明するために使用されるテキストです。\nアンカーテキストは、ハイパーリンクの一部としてページに表示されたときに、青色で下線が引かれている、または特別に強調表示または区別されている単語またはフレーズです。アンカーテキストは、リンクされたファイル名の横（「ホーム」など）に表示される場合と、ページの他の場所（画像の下など）に表示される場合があります。\nウェブサイト上のすべてのリンクに関連付けられているアンカーテキストは、検索エンジンがサイトをどのように表示するか、さらには検索結果ページのどこに配置するかに影響を与える可能性があるため、慎重に検討する必要があります。\nバックリンク：別のウェブサイトからあなたのウェブサイトへの着信リンク。\n\nバックリンクはあなたのウェブサイトを指す他のウェブサイトからのリンクです。あなたのサイトがより高品質で関連性のある被リンクを持っているほど、それは検索エンジンでより良くランク付けされます。\n人々が自分のサイトへのバックリンクを取得する方法はたくさんあります。\n-ブログやウェブサイトを持っている人にリンクを尋ねる場合があります。\n-彼らは自分たちのビジネスについての記事を書き、それをプレスリリース配布サービスに提出するかもしれません。そしてそれは彼らのデータベースの何百もの報道機関に記事を送ります。\n-彼らは自分たちのビジネスに関連する何かについてのビデオチュートリアルを作成し、それをYouTube（またはVimeo）に投稿するかもしれません。\nBlack Hat SEO：欺瞞的で、検索ランキングを操作しようとする検索エンジン最適化手法。\n\nBlack Hat SEO：欺瞞的で、検索ランキングを操作しようとする検索エンジン最適化手法。\nブラックハットSEOは、検索エンジンのガイドラインに違反する手法を説明するために使用される用語です。ブラックハットSEO技術は、検索エンジンをだまして、それに値するよりも高いWebサイトをランク付けさせるために使用されます。これらの方法には、キーワードの乱用、隠しテキストとリンク、誘導ページ、クローキングが含まれます。\nこれらの戦術はサイトの評判を傷つけ、ユーザーに問題を引き起こす可能性があるため、Googleはそのプロパティ（Google検索を含む）でそれらを許可していません。\nクリックスルー率（CTR）：パーセンテージで表される比率で、Webサイトにクリックスルーした訪問者の数を、検索結果でリストを表示した訪問者の総数で割ったものです。\n\nクリック率（CTR）は、検索結果のリンクをクリックした人の割合です。\nCTRは、検索結果内のリンクのクリック数を、その検索結果を閲覧したユーザーの総数で割って計算されます。クリック率（CTR）とも呼ばれます。\nコンテンツマーケティング：ブランド認知度、トラフィックの成長、リードの生成、顧客を生み出すことを目的とした、ブログ投稿やビデオなどのコンテンツ資産の作成と宣伝。\n\nコンテンツマーケティングは、顧客を引き付けて維持するための効果的な方法です。これは、ブログ投稿、ビデオ、電子書籍などのコンテンツを作成および配布することにより、企業が顧客との関係を構築するために使用する戦略です。コンテンツマーケティングは、新しい顧客を引き付けたり、既存の顧客を引き付け続けるために使用できます。\nコンバージョン率の最適化（CRO）：訪問者をリードまたは顧客に変換するためにサイトのパフォーマンスを向上させる方法またはプロセス。\n\nコンバージョン率の最適化（CRO）：訪問者をリードまたは顧客に変換するためにサイトのパフォーマンスを向上させる方法またはプロセス。\nCROは、クリック数とコンバージョン数の増加だけでなく、コストの削減とデータの分析にも重点を置いていることに注意してください。\nクローラー：検索エンジンがWebのインデックスを作成するために使用するソフトウェアプログラム。ボットまたはスパイダーとも呼ばれます。\n\nクローラー：検索エンジンがWebのインデックスを作成するために使用するソフトウェアプログラム。ボットまたはスパイダーとも呼ばれるクローラーは、検索エンジン自体と同じではありませんが、検索エンジンがWeb上のコンテンツのインデックスを作成して検索するのに役立ちます。\n直接トラフィック：検索エンジンやその他の参照ソースを使用する代わりに、ブラウザに直接URLを入力してサイトにアクセスする着信訪問者。\n\n直接トラフィックは、検索エンジントラフィック、ソーシャルメディアトラフィック、紹介トラフィック、または電子メールトラフィックほど価値がありません。あなたが入ってくる訪問者の特定のソースの価値を決定しようとしているなら、彼らがあなたのサイトをどのように見つけたか、そして彼らがどれくらい戻ってくる可能性があるかについて考えることは助けになります。\n実際には、コンバージョンのためにWebサイトを最適化し、効果的なランディングページをまとめた場合、直接アクセスは価値があります。また、ソーシャルメディアチャネルや電子メールニュースレターを介して他の人と幸せな経験を共有する可能性のある、業界で影響力のあるブロガーに連絡するために戦略的に使用することもできます。\n結論\nSEO業界は常に変化し進化しています。新しい技術は毎日発明され、古い技術は段階的に廃止されています。ゲームの先を行くためには、これらの変化に遅れずについていくと同時に、幸せなユーザーを作成し、時間の経過とともにランキングを向上させる倫理的なSEOを実践し続けることが重要です。\n"},"/posts/無料であなたのseoを後押しする方法/":{"id":"/posts/無料であなたのseoを後押しする方法/","title":"無料であなたのSEOを後押しする方法","content":"SEOは、今日のデジタル世界で成功するための鍵です。しかし、SEOとは何ですか、そしてどのようにあなたはあなた自身のウェブサイトの検索エンジンランキングを上げることができますか？このブログは、これらの質問などに答えます。\n無料であなたのSEOを後押しする方法\nSEOは、人々が検索しているキーワードによりよく一致するようにWebサイトを改善するプロセスです。 SEOは無料ですが、時間がかかります。 SEOは簡単な解決策ではありません。 SEOは長期的な戦略です。\nSEOは「検索エンジン最適化」の略で、他のサイトよりも検索結果で上位にランク付けされるようにサイトを改善するプロセスを指します。たとえば、誰かがGoogleで「犬のトレーニング」を検索した場合、他の犬のトレーニングサイトではなく、クリックして自分のサイトにアクセスできるように、結果の上部に表示する必要があります。彼らがクリックスルーすることになった場合、あなたは彼らにあなたのサイトで良いコンテンツを見てもらい、うまくいけばあなたから何かを購入するか、オプトインフォームに記入して、後で彼らが犬を訓練する方法についてのより多くの情報が必要になったときに彼らが考え直すようにしますあなたのウェブサイトが彼らの最初の研究段階でどれほど役に立ったかを愛情を込めて\nSEOとは何ですか？\n最も基本的なレベルでは、SEOは検索エンジンでのWebサイトまたはWebページの可視性を向上させるプロセスです。技術的には、これはメールマーケティングやソーシャルメディアなど、さまざまな方法で実行できますが、有料広告ほど時間やお金を必要としないため、オーガニックな方法（無料）に焦点を当てます。\n目標は、Googleの検索エンジン結果ページ（SERP）内でサイトを上位にランク付けして、人々があなたのビジネスが提供するもの（サービスや製品）のようなものを探しているときに、あなたの会社がリストの一番上に表示されるようにすることです。競合他社の代わりに。\n検索エンジン最適化の基本\n検索エンジン最適化（SEO）は、検索結果でのWebサイトの可視性を向上させるプロセスです。 Google、Yahoo、Bingなどの検索エンジンは、アルゴリズムを使用して、誰かが何かを検索したときに表示される結果を決定します。これらの検索エンジン結果ページ（SERP）でのランキングが高いほど、人々があなたのWebサイトをクリックする可能性が高くなります。\nSEOを改善する最良の方法は、読者がトピックについて持っている質問に答える質の高いコンテンツを作成することです。これは、ブログ投稿を書いたり、ビジネス目標や個人的な興味に関連する貴重な情報を提供するビデオを作成したりして、リンク構築やソーシャルメディアマーケティング戦術などの効果的なSEO戦略でそれらのコンテンツを宣伝することで実現できます。\nなぜ私のウェブサイトはSEOを必要とするのですか？\nSEOは「検索エンジン最適化」の略語です。それはあなたがあなたのウェブサイトを検索結果でより高くランク付けさせることができる方法です。これにより、より多くのトラフィックを獲得し、より多くの人がそれをクリックし、最終的にはあなたのビジネスの売り上げを増やすことができます！\nどこから始めればよいですか？\nあなたのウェブサイトをランク付けするために、あなたは多くのことを理解する必要があるでしょう。まず第一に、あなたはあなたの聴衆を理解する必要があります。あなたはあなたのターゲットオーディエンスが誰であるか、そして彼らがあなたのサイトを訪問することに興味を持っている理由を知っているべきです。\n次に、競合他社がどこからトラフィックを獲得しているかを理解することが重要です。これは、彼らが使用しているキーワードの種類を把握し、改善の機会や将来の成長の新たな機会があるかどうかを確認できるようにするためです。\n第三に、あなたのビジネスが誰であるか、そしてその目標が何であるか（それらの目標が短期的であるか長期的であるか）を理解することが重要です。これは、特定のキーワードがこれらの目標に向かって進むという観点から針を動かすのに役立つかどうかを判断するのに役立ちます。また、特定のサブカテゴリ内で十分に関連性がありながら、この同じ広い業界空間内の他のビジネスにより適したキーワードについての洞察を提供します。」\n簡単な概要とSEOの紹介。\n検索エンジン最適化（SEO）は、オーガニック検索結果でサイトを上位にランク付けするプロセスです。より高いランキングを取得すると、より多くの顧客とあなたのビジネスの売り上げにつながる可能性があります。\nこれはSEOをより詳細に説明する短いビデオです：\neコマースストアを運営している場合、ビジネスを成長させるには、Googleから無料のトラフィックを獲得することが不可欠です。\n結論\nこれで、SEOの基本が簡単に説明されました。ウェブサイトの検索エンジンのランキングを上げ、Googleからのトラフィックを増やすことを検討している場合は、この記事がすべての仕組みに関する混乱を解消するのに役立つことを願っています。今そこに出て、今日あなたのウェブサイトを改善し始めてください。\n"},"/posts/否定的なレビューに対処する方法は/":{"id":"/posts/否定的なレビューに対処する方法は/","title":"否定的なレビューに対処する方法は？","content":"レビューを書くのが好きな人は、旅行が好きな人と少し似ています。彼らは新しい場所を見たり、新しいことを試したり、周りの世界を探索したりするのが大好きです。レビューを書くのが苦手な人は、その逆です。彼らは自分の小さなバブルにとどまり、自分の意見を他の人に試されたり質問されたりすることなく、好きなことをすることを好みます。そのため、誰かがあなたのビジネスについて否定的なことを書いたとき、それはとても腹立たしいことがあります---そしてそれがYelp、Amazon、Reddit、または最近人々が使用している他のプラットフォームにあるかどうかは関係ありません。それらを個人的に受け取らないのは難しいです。結局のところ、私たちは人間であり、私たちの評判を気にしています！しかし、ここに問題があります。どこかで誰かが書いたすべてのレビューを削除する意思がない限り、人々があなたの会社についてオンラインで書くものを制御することはできません...そしてそれでも、おそらくそれを回避する方法を見つける人もいます！それで、あなたは何をしますか？同様の状況で他のビジネスに役立ったいくつかの方法を次に示します。\nレビューを公に認めます。\n否定的なレビューに対処するための最初のステップは、それを認めることです。レビューを残した人と関わる必要はありませんが、レビューを残した人と、それについてあなたがしていること（もしあれば）を公に認めるべきです。人々はこれを見て、たとえそれらの懸念が正当化されていないか完全に有効でなくても、あなたの会社が彼らの懸念を真剣に受け止めていることに気付くでしょう。\nオフラインディスカッションを依頼します。\n顧客が自分の経験について話し合うことをいとわない場合、次のステップはあなたが連絡先情報を尋ねることです。これはさまざまな方法で行うことができますが、最も効果的な方法は、YelpやGoogleレビューなどのサードパーティのレビューサイトからのものである場合です。\n連絡先情報を尋ねるときは、礼儀正しくプロフェッショナルであることを確認してください。なぜあなたが手を差し伸べているのかを説明したいと思うでしょう。 、修正できるようにお知らせください。」\n彼らが再び拒否した場合は、他の人がそれに惑わされないように、最後にもう一度否定的なレビューを書き留めることを再検討するかどうかを尋ねます（トリップアドバイザーを考えてみてください）。\n解決策でレビューに応答します。\n顧客は常に正しいことを覚えておくことが重要です。彼らが不幸で、気分を良くするために何かをすることができるなら、そうするのはあなたの仕事です。また、ソーシャルメディアで否定的なコメントに応答したり関与したりするときは、たとえそれらが完全に根拠がなく、不合理であっても、防御的にならないようにすることも重要です。代わりに、敬意を持って対応し、共通点または一緒に前進する方法を見つけてください。\nこれを行う1つの方法は、可能な場合は解決策を提供することです。「それがあなたにとってどれほど苛立たしいことであったかを理解しています。お詫びし、これが二度と起こらないようにします。」このように返答することは、あなたが彼らの批判を受け入れたことを示しますが、あなたの側に過失がなかったので（ほとんどの場合）攻撃や議論の必要がないことも明らかにします。\n利用規約に違反するレビューを削除します。\n削除する必要のあるレビューにもいくつかの種類があります。\n-虐待的または不快なレビュー\n-トピック外のレビュー\n-スパムレビュー\n-偽物で有料のレビュー（これらは実際の顧客からのもののように見えますが、そうではありません）\n毎回専門的に扱ってください。\n否定的なレビューであろうと、あらゆる種類の問題であろうと、顧客と取引しているときは、イライラしたくなるかもしれません。動揺したり怒ったりしても大丈夫です---それは当然です！しかし、冷静さを保ちましょう。否定的な方法で顧客に対応することは、状況を悪化させるだけであり、元のレビューよりもさらに評判を損なう可能性があります。\n怒り、攻撃する代わりに、物事をプロフェッショナルに保つためにできることをしてください。物事を礼儀正しく保つためのヒントを次に示します。\n-礼儀正しくしてください。オンライン（またはどこでも）で顧客に応答するときは、彼らも人間であることを忘れないでください---そして、彼らはあなたの会社の素晴らしさを理解していないので、あなたを連れて行く機械やロボットではなく、人間のように扱います！\n\n我慢して。誰かがあなたのビジネスについて特に厳しい投稿を書いた場合（またはあなた自身について何か意味があると言った場合）、それを個人的に受け取らないようにしてください。その人がそれによって何も意味しなかった可能性は高いです---彼または彼女は彼らのコメントをオンラインで投稿したときにちょうど悪い日を過ごしたかもしれません！また、誰かがオンラインで他の人に向けて自分の言葉や行動を意図している場合でも、特にそれらの個人は人間のようには見えないためです（最近の多くの人々のように）。これは、見知らぬ人から怒りではなく優しさで批判を受けることを意味します。怒っていることはあなた自身の間で問題を引き起こすだけです-\n\n迅速に対応してください。\nもちろん、否定的なレビューに対応するための最初のルールは、迅速であることです。応答の準備ができておらず、顧客が利用できるものがない場合は、長時間待つよりも、まったく応答しない方がよいでしょう。ほとんどの人は、あなたからすぐに返事がないかどうかは理解しますが、あなたがもっと早く返答できたかもしれないことを知っていても、返答しないことを選択した場合は理解しません。\n否定的なレビューを行うことにした場合は、その口調を専門的で有益なものにしてください。可能であれば、あなたの主張を証明するのに役立つ証拠や情報（スクリーンショットや領収書など）を提供しますが、応答に炎症を起こさせる言葉を使用することは避けてください。\nそれが二度と起こらないことを確認してください。\n-レビューを監視するための適切なシステムが整っていることを確認してください。\n-苦情を処理するシステムがあることを確認してください。\n-否定的なレビューを処理するシステムがあることを確認してください。\n-肯定的なレビューを処理するシステムがあることを確認してください。\n彼らの入力に感謝します。\nネガティブフィードバックに対処するための最初のステップは、その人の意見に感謝することです。人々があなたの会社について何を書いているのか、彼らがどのように感じているのかを制御することはできませんが、あなたがどのように反応するかを制御し、他の人にあなたの反応を見せることはできます。 1つのヒントは防御的ではありません---レビューが完全に根拠がなく不公平に見える場合でも、レビュー担当者がちょうど悪い日を過ごしていたとしても、おそらくどこかにいくつかの有効なポイントがあったことを覚えておいてください。また、怒ったり、反論したりしないでください---とにかく、他の誰かがこの人に同意する可能性は低いです。特に、彼がオンラインフォームに記入するのを邪魔して、あなたがどれほど間違っていると感じているかをみんなに伝えるためです。\nこの人は現在あなたの製品やサービスに満足していなくても、それに対する彼/彼女の評価に正直ではないかもしれません（あるいは合理的でさえあるかもしれません）そしてそのような刺激のないレビューを残した後に二度と戻ってこないかもしれないことを覚えておいてください-あなたのビジネスは長寿のためにまだその評判管理戦略を必要としています！これは、すべてのレビューを脅威ではなく機会と見なすことを意味します。それらを注意深く読んでください。自分の経験を改善することに関心のある人からの有益な提案がどの部分であったかを検討します。それらの間のパターンに注意してください。次に、将来の顧客のために変更を加えるだけでなく、現在の顧客の間でも信頼を構築し続けるために、それに応じて戦略を構築します！\n人々が書くものを制御することはできませんが、あなたがどのように反応するかを制御し、他の人々にあなたが反応するのを見ることができます\n\n人々が書くものを制御することはできませんが、あなたがどのように反応するかを制御し、他の人々にあなたが反応するのを見ることができます。否定的なレビューに対処することになると、ソーシャルメディアはあなたの親友です。ソーシャルメディアは、企業がクライアントのフィードバックを気にかけ、懸念に対処するために懸命に努力していることを一般の人々に示すための優れた方法です。\n誰かがあなたのプロフィールの1つに1つ星または5つ星のレビューを残した場合は、必ず迅速に（24時間以内に）応答し、次のような質問をして会話を続けてください。次回はどうすればもっと良くできるでしょうか？サービス/製品/提供を改善する方法について何か提案はありますか？\n迅速に対応することは、顧客満足が組織としてのあなたにとって最も重要であることを示しながら、あなたの会社に対する顧客の信頼を高めるのに役立ちます。\n結論\n否定的なレビューは悪いことのように思えるかもしれませんが、実際には、世界にあなたの本当の色を示す絶好の機会になる可能性があります。良い評判は貴重であり、努力と献身によって時間をかけて築き上げることができます。何かがうまくいかないときは、それを修正するだけでなく、これらの問題の影響を受ける人々と個人レベルでコミュニケーションを取り、彼らも聞いていると感じることが重要であることを忘れないでください！\n"},"/posts/すべてのスタートアップが知っておくべき5つの効果的なseoテクニック/":{"id":"/posts/すべてのスタートアップが知っておくべき5つの効果的なseoテクニック/","title":"すべてのスタートアップが知っておくべき5つの効果的なSEOテクニック","content":"検索エンジン最適化（SEO）は、スタートアップのマーケティング戦略の重要な部分です。結局のところ、優れたSEOがなければ、あなたのWebサイトはGoogleや他の検索エンジンの最初のページに表示されません。ただし、どの手法が効果的で、どの手法が効果的でないかを知るのは難しい場合があります。そのため、スタートアップが検索結果で上位にランクインするのに役立つ5つの効果的なSEO手法のリストをまとめました。\n1\\。 Mattetrを選択するキーワード\nSEO戦略を成功させるための最初のステップは、適切なキーワードを選択することです。キーワードはSEO戦略の基盤であり、他のステップを開始する前に調査、選択、最適化する必要があります。\nどのキーワードがあなたのサイトに最適であるかを決定するために、あなたはそれらがグーグルと他の検索エンジンで何のために使われるかを理解しなければなりません。たとえば、誰かが「ニューヨーク市で最高のコーヒーショップ」と入力した場合、彼らは最高のコーヒーを見つけることができる場所に関する情報を探しています。誰かが「近くのスターバックス」と入力すると、現在地からの道順や時間数が必要になります。これらの2つの検索では、さまざまな種類のコンテンツが表示されます。したがって、Googleでのさまざまな種類のランキングが表示されます。\n2\\。ローカル検索用に最適化\nローカル検索エンジン最適化（LSEO）は、スタートアップに注目を集めるための優れた方法です。物理的な場所がある場合は、ローカル検索用に最適化することで、ビジネスの可視性を向上させることができます。これには、特定の都市または場所に固有のキーワードとコンテンツが含まれます。\n方法は次のとおりです。\n-Webサイトの各ページに、詳細な住所、電話番号、営業時間が含まれていることを確認してください。\n-必要に応じて、タイトルタグ、メタディスクリプション、およびURLでローカルキーワードを使用するようにしてください。\n3\\。画像を最適化する\n適切な画像最適化戦略を実装することは、サイトが検索エンジンの結果ページ（SERP）で上位にランク付けされるために不可欠です。これを行うための最良の方法は、説明的なaltタグとファイル名を使用することです。これにより、競合他社に足を踏み入れることができます。 Altタグには画像に関連するキーワードを含める必要がありますが、ファイル名にはキーワードまたはそのバリエーションを含めることができます（たとえば、dog-breeds-image1ではなくdog-breeds-image1）。これらのフィールドの内容を具体的に理解すればするほど、Googleは各ページの内容をよりよく理解できるようになり、検索結果で上位に表示されるに値するページを判断するのに役立ちます。\n4\\。他の（関連する）サイトへのリンク、しかしそれをやり過ぎないでください\n\n他のサイトにリンクするときは、パートナーを慎重に選択することが重要です。スパムサイトや無関係なサイトにリンクしている場合、Googleはこれをあなたが不当なランキングを獲得する方法と見なす可能性があります。あなたのサイトがシステムをゲームしようとしているとGoogleに思わせたくありません。\nリンクアウトする場合は、適切なWebサイトでのみ、適度に行われていることを確認してください。ここにいくつかのリンクがあり、十分です。最近では、TwitterやFacebookなどのソーシャルメディアプラットフォームでも、多くの人が自分自身や自分のビジネスに関する情報を共有するために自分のアカウントを立ち上げています。 ）。誰かがあなたを起業家として特別なものにしている理由についてもっと知りたいと思うかもしれないこれらの場合（言い換えれば、彼らがあなたを信頼していることを確認すること）、共有した成功した起業家によって書かれたブログ投稿などのいくつかの役立つリソースにそれらを送ることを検討してください彼らがどのように成功したかについてのヒント！このように、誰かがそれらのリンクの1つをクリックすると、コンテンツが多すぎることに圧倒されるのではなく、価値のあるものが見つかる可能性があります。」\n5\\。コンテンツは王様ですが、綿毛は避けてください\nコンテンツはサイトの最も重要な部分ですが、綿毛ではないことを確認する必要があります。読者が探しているものを見つけるのが難しいので、あなたはあなたのサイトを事実と数字の巨大なリストにすることを避けるべきです。代わりに、Webサイトを読むときに意味があり、各トピックに複数の角度を提供するアウトラインの作成に焦点を合わせます。これは、情報を探している人にとって簡単であるだけでなく、検索エンジンが気に入っていることでもあります。\n優れたSEO技術への投資は、スタートアップにとって最優先事項です。\n\nSEOは、スタートアップをオンラインで成功させるために優先すべき長期戦略です。それは良い投資であり、あなたの側であまり多くの作業を必要としません。自分ですべてを行う必要はありません。優れたSEO技術への投資は、スタートアップにとって最優先事項です。\nスタートアップは自分の名前を世に出すことに集中する必要があります。つまり、オンラインで人々に自分のことを話してもらい、友達とコンテンツを共有するためにできる限りのことをするということです。これには、効果的なSEO技術の使用が含まれます。\n結論\nSEOは、検索結果でより良いランキングを達成するのに役立つ強力なツールです。ただし、SEOは全体的なマーケティング戦略の一部にすぎないことを覚えておくことが重要です。訪問者を引き付け、訪問者に価値を提供する高品質のコンテンツがない場合、SEOの量はGoogleの手に負えないほどあなたのサイトを救うことはありません！また、Googleがアルゴリズムを更新するにつれて、SEO手法が時間とともに変化することも注目に値します。したがって、スタートアップがこれらの変更を常に把握して、ペナルティやトラフィックの損失につながる可能性のある古い方法を使用して不注意に自分自身を傷つけないようにすることが重要です。」\n"},"/posts/ダイムを使わずにあなたのウェブサイトを改善するためのトップ6の最良の方法/":{"id":"/posts/ダイムを使わずにあなたのウェブサイトを改善するためのトップ6の最良の方法/","title":"ダイムを使わずにあなたのウェブサイトを改善するためのトップ6の最良の方法","content":"だからあなたはあなたのウェブサイトを改善したいのですが、あなたは本格的な再設計のための時間もお金もありません。さて、私たちは良いニュースを持っています：あなたはまだいくつかの簡単なステップを踏むことによってあなたのサイトをより良くすることができます。この投稿では、コンテンツ監査の実行方法、Googleアナリティクスの設定方法、モバイルデバイス向けの最適化方法などを紹介します。\n1\\。コンテンツ監査を実行する\n-コンテンツ監査を実行します\nコンテンツ監査は、Webサイトのコンテンツを分析し、一貫性、品質、および正確性をチェックするプロセスです。これは、手動で（これには多くの時間がかかる可能性があります）、または自動化されたツールを使用して（これにより時間の負荷を節約できます）実行できます。コンテンツ監査には以下を含める必要があります。\n-サイトのすべてのページを分析して、訪問者、読者、顧客の目標を達成しているかどうかを判断します-誰が訪問していますか？彼らはこのページから何を望んでいますか？それらをそこに到達させていますか？これらの質問に役立つリソースは、運営しているビジネスの種類によって大きく異なります。開始するのに最適な場所は、おそらくGoogleAnalyticsです。これは訪問者がどこから来ているかに関する情報を提供します。彼らがあなたのサイトに彼らを連れてくるために彼らが検索しているキーワード;彼らが読み終えたときに彼らが行くところ;とはるかに！多くのサイトでは、CMSプラットフォームにテンプレートが組み込まれているため、ボタンをクリックするだけで（またはマウスクリックで...より良い音があれば）、迅速な評価とアクションプランが可能になります。\n2\\。 GoogleAnalyticsを設定する\nGoogle Analyticsは、ユーザーがWebサイトをどのように操作しているかを確認できる無料のツールです。これは、オーディエンスが誰であるか、およびオーディエンスがサイトのコンテンツとどのように対話しているかを理解するのに非常に役立ちます。 Google Analyticsを使用すると、最も人気のあるページ、訪問者がどこから来ているか、訪問者があなたを見つけるために使用したキーワード（および回数）、ドロップオフした場所などを確認できます。\n3\\。モバイルデバイス向けに最適化\n手始めに、モバイルが重要であることを知っておく必要があります。実際、これは最近人々がオンラインになる最も人気のある方法です。グーグルによると、すべての検索の半分はスマートフォンとタブレットで行われています---そしてこの数は増え続けています。\nとは言うものの、モバイルデバイス向けにWebサイトを最適化することは、もはや便利なだけではありません。競争に遅れずについていき、今日のデジタル世界での関連性を維持したいのであれば、それは絶対に必要です。これを行う最も簡単な方法は、Webサイトがモバイルフレンドリーであることを確認することです（これについては以下で説明します）。モバイルユーザーは、デスクトップユーザーよりもウェブサイトに多くの時間を費やす傾向があります---したがって、小さな画面での時間をより効率的にすることに加えて、彼らはそこにいる間に購入したりサービスにサインアップしたりする可能性が高くなります！！\n4\\。速度とパフォーマンスを確認する\n速度とパフォーマンスは、Webサイトの品質を決定する最も重要な要素の1つです。 Google Page Speed Insights、Pingdom Tools、GTmetrix.comなどのツールを使用して確認できます。\n速度を向上させたい場合は、次のヒントを参考にしてください。\n-画像の最適化：Webサイトのほとんどの画像は、最大のパフォーマンスが得られるように最適化されていないため、ページの読み込みが必要以上に遅くなります。 [Imagify]（https://imagify2.org/){rel="nofollow"}や[Compressor]（https://tinypng.com/){rel="nofollow"}などのツールを使用すると、画像の最適化が簡単になります。\n-CSSコードを減らす：CSSコードのサイズを減らし、読み込み速度を上げるには、YUI Compressor（[https：//developer.yahoo .com / yui / compressor /]（https：//developer .yahoo .com / yui /圧縮またはhttps：// tinypng .com /）。\n5\\。リードキャプチャ戦略をテストする\nリードキャプチャ戦略をテストします。これを行うにはいくつかの方法がありますが、最も簡単なのは、CrazyEggなどのヒートマップツールを設定し、ユーザーがサイトをクリックした場所を追跡することです。また、これらのツールの1つを使用して、ページに着地したユーザーがスクロールしている場所を追跡することもできます。これにより、着陸したい場所に目が着地しているかどうかを確認できます。\n-何をテストするか：さまざまな見出し、オファー、価格などをテストしてみてください！\n-成功を測定する方法：Google Analytics（強くお勧めします）でサイトのトラフィックをまだ追跡していない場合は、今すぐ始めてください！次に、最も重要な指標に基づいてGAで目標を作成します（例：メール登録）。それが終わったら、リードの数を総訪問数で割り、結果に満足するまでに1回の訪問あたりのコンバージョン数を確認します---3％未満の場合は、すばらしいです！そうでない場合は...いくつかの調整の時間です。\n6\\。会話率の最適化戦略を確認する\n\n会話率の最適化は、顧客と有意義な会話を行う方法です。 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